Bachelor of Marketing (Psychology) (CRICOS course code 0100820) is a Bachelor Degree delivered by Deakin University (Deakin) over 3 years. This unique programme combines the core principles of marketing with psychological insights, preparing graduates to understand consumer behaviour, brand strategy, and market research from a human-centric perspective. Delivered at Deakin's Melbourne Burwood Campus in Victoria, this CRICOS-registered course (provider CRICOS 00113B) is designed for international students seeking a career at the intersection of commerce and behavioural science. As an AQF Level 7 qualification, it equips students with broad knowledge and skills for professional or further study pathways. All data on this page is sourced from the official CRICOS register as at April 2026, ensuring accuracy and trustworthiness.
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This Bachelor Degree falls under the field of Sales and Marketing (080599) and covers the intersection of marketing theory and psychological principles. Students typically explore consumer decision-making, branding, digital marketing, market research, and behavioural economics. At the bachelor level, graduates develop analytical, communication, and strategic thinking skills applicable across industries. While specific curriculum details are set by Deakin University, the broad learning outcomes include the ability to design marketing campaigns informed by psychological research, evaluate consumer needs, and apply ethical marketing practices. This combination is particularly valuable in roles such as marketing manager, brand strategist, market researcher, and advertising specialist.
The course runs for 3 years (156 weeks) as recorded on the CRICOS register. Instruction is in English, and it is a single qualification with no dual or foundation study components. Full-time, on-campus study is expected. Deakin University may offer flexible study options; check with the provider. This duration is standard for Australian bachelor degrees and meets the requirements for a Subclass 500 student visa, which typically corresponds to the course length.
Tuition for the entire programme is A$135,896 (indicative, sourced from CRICOS). No additional non-tuition fees are listed, bringing the estimated total to A$135,896. Note that this does not include Overseas Student Health Cover (OSHC), living costs, or the visa application charge. For current fees and any applicable scholarships, always verify directly with Deakin University. Living costs in Melbourne are estimated at around A$600–$800 per week for accommodation, food, and transport. HeadStart Academy provides this as a guide only; actual expenses vary.
International students typically need an IELTS overall score of 6.0–6.5 with no band below 5.5–6.0, or an equivalent English test. Applicants must have completed Australian Year 12 or overseas equivalent meeting Deakin's academic requirements. Foundation or pathway programs may be available through Deakin College; contact the provider. All entry requirements are set by Deakin University and may change. HeadStart Academy recommends checking the university's official website for the most up-to-date prerequisites.
The course includes a mandatory work component of 11 weeks per year at 15 hours per week, totalling approximately 165 hours. This work-integrated learning may involve placements, internships, or industry projects, allowing students to apply marketing and psychology theories in real-world settings. Such experiences enhance employability and provide valuable Australian industry exposure. All work components comply with student visa conditions.
The course is delivered at Deakin University's Melbourne Burwood Campus in BURWOOD, VIC. This campus is well-connected by public transport, with tram and bus services linking to Melbourne's city centre (about 30 minutes). Burwood is a residential suburb with access to shopping, dining, and student accommodation. Melbourne itself is home to over 200,000 international students and hosts over 150 CRICOS-registered providers, offering a vibrant multicultural study environment. Living costs in Melbourne are moderate compared to Sydney but higher than regional areas.
International students require a Student visa (Subclass 500) to study this course. You must satisfy the Genuine Temporary Entrant (GTE) requirement, secure Overseas Student Health Cover (OSHC), and demonstrate financial capacity for tuition, living costs (at least A$21,041 per year as of 2026), and travel. Student work rights are 48 hours per fortnight during term and unlimited during scheduled breaks. All CRICOS-registered courses, including this one, fall under the ESOS Act, ensuring tuition protection and consumer rights. For visa advice, consult a registered MARA agent.
Follow these three steps to enrol: 1. Research CRICOS-registered providers: Use the CRICOS register to verify Deakin University's registration (CRICOS 00113B) and compare this course (0100820) with others in marketing or psychology. HeadStart Academy offers free search tools. 2. Apply directly to the institution: Submit your application through Deakin University's international admissions portal. Prepare academic transcripts, English test results (e.g., IELTS), and any required documents. Meet application deadlines—typically semester-based. 3. Receive your Confirmation of Enrolment (CoE) and apply for a Student visa: Once accepted, Deakin will issue a CoE. Use this to apply for a Subclass 500 visa online via the Department of Home Affairs. Ensure you have OSHC, sufficient funds, and meet GTE requirements. HeadStart Academy is not a migration agent; seek professional advice if needed.
Melbourne is consistently ranked among the world's most liveable cities, offering a rich cultural scene, strong job market, and excellent education infrastructure. With over 150 CRICOS-registered providers, students can network across institutions. Public transport is extensive; the myki card system covers trams, trains, and buses. Weekly rent for shared accommodation is around A$200–$350, groceries A$80–$150, and transport A$40–$60. Melbourne's marketing industry is robust, with many agencies and corporate headquarters. Graduates of this course can leverage the city's opportunities for internships and employment. Consider your lifestyle preferences—Melbourne's climate is temperate with distinct seasons.
Ready to start your journey? Explore more CRICOS-registered courses or apply directly to Deakin University via HeadStart Academy — your free resource for Australian study.
Bachelor of Marketing (Psychology) is a CRICOS-registered programme at Deakin University (Deakin). Use this register extract [CRICOS register, Apr 2026] to cross-check codes, duration and indicative fees before you apply.
This page is general information only and not migration advice. Confirm Student visa (Subclass 500) requirements with the Department of Home Affairs.