Master of Marketing University of Melbourne

Master of Marketing (CRICOS 055075D) at The University of Melbourne

Master of Marketing (CRICOS course code 055075D) is a Masters Degree (Coursework) delivered by The University of Melbourne (UniMelb) over 1 year. This AQF Level 9 program is designed for students who want to deepen their expertise in marketing strategy, consumer behaviour, and brand management. As one of Australia's leading universities, UniMelb offers a rigorous academic environment combined with practical industry insights. Located in the vibrant city of Melbourne, students benefit from a rich cultural landscape and strong business connections. Whether you aim to work in advertising, digital marketing, or corporate strategy, this degree equips you with advanced skills to lead in a global marketplace. All data is sourced from the CRICOS register (April 2026), and HeadStart Academy provides this information free of charge to help you make informed decisions.

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Course Overview

Master of Marketing (CRICOS course code 055075D) is a Masters Degree (Coursework) delivered by The University of Melbourne (UniMelb) over 1 year. This course falls under the field of education '08 - Management and Commerce' with a specialisation in Marketing. As an AQF Level 9 qualification, it provides advanced theoretical and practical knowledge in marketing, preparing graduates for leadership roles. The University of Melbourne is a CRICOS-registered provider (CRICOS code 00116K) and a government-funded institution, ensuring high standards of education and student support. International students benefit from ESOS Act protections, including tuition fee protection and access to complaint handling mechanisms. With over 1,500 CRICOS-registered providers in Australia offering more than 26,000 courses, choosing a course that is CRICOS-registered is the first step to studying with confidence.

What You'll Study

The Master of Marketing focuses on advanced marketing concepts such as consumer behaviour, market research, brand strategy, digital marketing, and marketing analytics. Students learn to apply theoretical frameworks to real-world challenges, often through case studies and team projects. The curriculum is designed to develop critical thinking, strategic decision-making, and ethical marketing practices. While exact course content is determined by the university, graduates typically emerge with the ability to lead marketing initiatives in diverse industries, from multinational corporations to startups. The field of Marketing (080505) is a growing area of study in Australia, with many opportunities for international graduates to apply their skills in a dynamic economy.

Duration and Study Mode

This course has a duration of 1 year (52 weeks) on the CRICOS register. The language of instruction is English, and it is a single qualification (no dual qualification). Students will need to attend classes on campus at The University of Melbourne in Parkville, Victoria. Full-time study is typical for international students, and attendance requirements are set by the provider. As a coursework degree, assessment includes assignments, exams, and possibly a capstone project. The structured timeline allows students to complete their studies efficiently and enter the workforce or pursue further study.

Fees (Indicative)

Tuition fees for Master of Marketing are set by The University of Melbourne (UniMelb). According to the CRICOS register (April 2026), the indicative fees are as follows: - Tuition: A$0 - Non-tuition fees: A$0 - Estimated total: A$0 Please note: These fees are indicative and may change. You must confirm current fees directly with the university. Additional costs include Overseas Student Health Cover (OSHC), living expenses (e.g., rent, groceries, transport), and the Student visa application charge. For cost of living in Melbourne, consider weekly rent around A$250–$450, groceries A$80–$150, and public transport A$30–$50. HeadStart Academy provides this data as a guide only; always check official sources for the most accurate and up-to-date fee information.

Entry Requirements (General Guidance)

To qualify for Master of Marketing, international students typically need: - A bachelor's degree in a related field (e.g., business, marketing) or equivalent - English language proficiency: IELTS 6.5–7.0 overall with no band below 6.0 (or equivalent) - Some universities may require relevant work experience or a personal statement As this is a Masters degree, applicants should have completed a recognised undergraduate degree. Foundation or pathway programs are not listed for this course; however, UniMelb may offer pathway options – check the provider's website for details. Meeting entry requirements does not guarantee admission; the university assesses each application holistically. Always refer to the official application page for precise prerequisites.

Work Component

No work component This course does not include a mandatory work component, such as a practicum or internship. However, students may choose to participate in extracurricular work-integrated learning opportunities offered by the university. International students on a Student visa (Subclass 500) have work rights: 48 hours per fortnight during term and unlimited hours during scheduled breaks, subject to visa conditions. These work rights allow you to gain Australian work experience while studying, which can be valuable for your career.

Delivery Locations

Master of Marketing is delivered at: - The University of Melbourne — PARKVILLE, VIC This campus is located in the inner suburb of Parkville, just a few kilometres from Melbourne's central business district. Melbourne is Victoria's capital city, home to over 200,000 international students and more than 100 CRICOS-registered providers. The city offers excellent public transport, including trains, trams, and buses, making it easy to commute to campus. Living in Melbourne provides access to multicultural communities, diverse dining, and a thriving arts scene. The University of Melbourne is consistently ranked among the world's top universities, providing a prestigious academic environment.

Student Visa Information

International students need a Student visa (Subclass 500) to study this course in Australia. Key requirements include: - Genuine Temporary Entrant (GTE) criterion: You must demonstrate your intention to stay temporarily for study - Overseas Student Health Cover (OSHC): Required for the duration of your visa - Financial capacity: Evidence of sufficient funds for tuition, living costs, and travel - English proficiency: Satisfy the university's English language requirements Student visa holders can work up to 48 hours per fortnight when their course is in session and unlimited hours during recognised holidays. Accompanied family members may have work rights too. For detailed advice, consult a registered migration agent (MARA) or visit the Department of Home Affairs website. HeadStart Academy does not provide migration advice.

How to Apply for Master of Marketing at The University of Melbourne (UniMelb)

Follow these three steps to secure your place: 1. Research CRICOS-registered providers: Use HeadStart Academy to filter by course level (Masters Degree (Coursework)), field (Marketing), and city (Melbourne). Verify CRICOS registration of your chosen provider. 2. Apply directly to your chosen institution: Visit The University of Melbourne's website to review entry requirements, prepare your academic transcripts, English test results (IELTS, TOEFL, PTE), and submit your application before the deadline. Some courses have multiple intake dates. 3. Receive your Confirmation of Enrolment (CoE) and apply for your Student visa (Subclass 500): Once accepted, the university will issue a CoE. Use this to apply for your visa online through ImmiAccount, attaching OSHC evidence and financial documents. Allow sufficient processing time.

Is Melbourne Right for You?

Melbourne is consistently ranked as one of the world's most liveable cities, offering a high quality of life for international students. With over 100 CRICOS-registered providers, you'll find a wide range of courses and support services. The city is known for its cultural diversity, festivals, and food scene. Costs of living are moderate compared to Sydney but higher than regional areas. Typical weekly expenses include rent (A$250–$450 for shared accommodation), groceries (A$80–$150), and transport (A$30–$50). Public transport is extensive, and the Myki card system covers trains, trams, and buses. Studying in Melbourne means joining a large student community, with many networking and career opportunities. However, consider your personal preferences, budget, and career goals before deciding. HeadStart Academy offers resources to compare cities and providers.

Ready to start your Master of Marketing journey? Explore your options on HeadStart Academy and connect with The University of Melbourne today.

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Source-backed course facts

Master of Marketing is a CRICOS-registered programme at The University of Melbourne (UniMelb). Use this register extract [CRICOS register, Apr 2026] to cross-check codes, duration and indicative fees before you apply.

CRICOS register extract

Course
Master of Marketing
CRICOS course code
055075D
Provider
The University of Melbourne (UniMelb) (00116K)
Course level
Masters Degree (Coursework)
Field of education
08 - Management and Commerce
Duration
52 weeks
Tuition (indicative)
Not listed
Estimated total (indicative)
Not listed
Delivery locations
PARKVILLE
Work component
No

This page is general information only and not migration advice. Confirm Student visa (Subclass 500) requirements with the Department of Home Affairs.

Important notes for international students

  • Tuition and living-cost figures on this site are indicative only — confirm current fees with the provider before you accept an offer.
  • HeadStart Academy is not a registered migration agent and does not provide immigration advice. For Student visa (Subclass 500) rules, OSHC and financial capacity, verify with the Department of Home Affairs or a registered MARA agent.
  • Only CRICOS-registered providers may enrol overseas students. Always check the CRICOS course and provider codes on your offer and Confirmation of Enrolment (CoE).

Related pages

Frequently Asked Questions

According to the CRICOS register (April 2026), the indicative tuition fee is A$0, with non-tuition fees of A$0, for a total of A$0. However, these are indicative only and set by the university. Always check the official UniMelb website for current fees. Additional costs include OSHC, living expenses (approximately A$300–$600 per week), and the student visa application charge (currently A$710).
The Master of Marketing has a duration of 1 year (52 weeks) on the CRICOS register. This is a full-time Masters Degree (Coursework). The University of Melbourne may offer different study modes; check their website for term dates and any options for part-time study (subject to visa conditions).
Typical entry requirements include a bachelor's degree in a relevant field (e.g., business, marketing) and English language proficiency: IELTS 6.5–7.0 overall (no band below 6.0) or equivalent. Some candidates may also need work experience or a personal statement. For exact requirements, consult the University of Melbourne's admissions page. Meeting minimum requirements does not guarantee admission.
This course is delivered at The University of Melbourne's Parkville campus in Victoria, Australia. Parkville is a suburb near Melbourne's city centre, easily accessible by public transport. The campus is known for its historic buildings and modern facilities. Melbourne itself is a major international study destination with over 100 CRICOS-registered providers.
CRICOS lists estimated total fees of Not listed for Master of Marketing (tuition Not listed). Figures are indicative as at the April 2026 register snapshot — confirm current fees with The University of Melbourne (UniMelb) before applying.
The CRICOS course code is 055075D, offered by The University of Melbourne (UniMelb) (provider code 00116K). Use these codes when checking your offer and CoE.