Bachelor of Business (Marketing) (Applied) (CRICOS course code 063201C) is a Bachelor Degree delivered by Royal Melbourne Institute of Technology over 4 years. This AQF Level 7 qualification focuses on the field of Management and Commerce, specialising in Sales and Marketing (Field of Education 080505). As a CRICOS-registered course (provider code 00122A), it is open to international students and offers a comprehensive curriculum blending theoretical marketing knowledge with practical work-integrated learning. Located in Melbourne, VIC, RMIT is a government university known for its strong industry connections. The course includes a substantial work component of 44 weeks (approximately 1672 hours), providing hands-on experience in real business environments. Indicative tuition fees are A$192,960, with additional non-tuition costs of A$1,492, bringing the estimated total to A$194,452. Please note that Overseas Student Health Cover (OSHC), living expenses, and visa application charges are additional. All data is sourced from the official CRICOS register as at April 2026. For current fees and detailed information, always refer to RMIT's website.
As a Bachelor of Business (Marketing) (Applied) student, you will explore core marketing principles including consumer behaviour, market research, digital marketing, brand management, and strategic marketing. The 'Applied' designation means the degree integrates substantial work placements or industry projects, allowing you to apply classroom knowledge in professional settings. Graduates typically develop skills in campaign planning, data analysis, communication, and problem-solving, preparing them for roles such as marketing coordinator, brand manager, or digital marketing specialist. The course is designed to meet the needs of the global marketing industry, with a strong emphasis on ethical practices and sustainability.
The course is scheduled over 4 years (208 weeks on the CRICOS register) and is delivered in English. It is a single qualification (no dual award) and does not include foundation studies. Students are expected to attend full-time on campus at RMIT's Melbourne city campus. The workload includes lectures, tutorials, workshops, and the integrated work placement.
Tuition fees for the entire program are approximately A$192,960, with additional non-tuition fees of A$1,492, making an estimated total of A$194,452. These figures are sourced from the CRICOS register and are indicative only. Fees are set by the institution and subject to change. Always confirm current fees directly with RMIT. Besides these, you should budget for Overseas Student Health Cover (OSHC), living costs (rent, groceries, transport), and the visa application charge. For up-to-date fee information, visit RMIT's course page.
International students typically need an IELTS score of 6.0-6.5 overall, with no band below 5.5-6.0, or an equivalent English language test. Applicants should also have completed Australian Year 12 (or equivalent) with satisfactory results. Specific prerequisite subjects may apply. RMIT may offer pathway programs if you do not meet direct entry requirements. For detailed entry criteria, consult RMIT's admissions page. Note that meeting the minimum requirements does not guarantee admission, as places are competitive.
This course includes a significant work-integrated learning component: 44 weeks of placement, totaling approximately 1672 hours (based on 38 hours per week). This prepares you for the professional marketing environment through industry placement, internships, or project-based work. It allows you to build a portfolio, network with employers, and gain real-world experience. The work placement is a compulsory part of the degree.
The course is delivered at RMIT University's Melbourne city campus at 124 Latrobe Street, Melbourne, VIC. Melbourne is Australia's second-largest city, home to over 200,000 international students from 170 countries. It offers extensive public transport, including trams and trains, connecting the campus to suburbs and the airport. The city boasts a vibrant arts scene, diverse cuisine, and a strong economy. Living costs in Melbourne are moderate; indicative weekly rent for a shared apartment is around A$250-400, groceries A$80-150, and public transport A$45-60. Melbourne has over 1,500 registered providers across Australia, with a significant concentration in Victoria. The ESOS Act ensures international student rights.
This course qualifies for a Student visa (Subclass 500). To apply, you need a Confirmation of Enrolment (CoE) from RMIT. Student visa holders can work up to 48 hours per fortnight during term and unlimited hours during scheduled breaks, subject to visa conditions. You must also meet the Genuine Temporary Entrant (GTE) requirement, maintain Overseas Student Health Cover (OSHC), and demonstrate sufficient funds for tuition, living costs, and travel. For detailed visa guidance, visit the Department of Home Affairs or consult a registered migration agent (MARA).
Follow these three steps to apply:
**1. Research CRICOS-registered providers** – Use the CRICOS register to verify RMIT (CRICOS 00122A) and the course (063201C). Check entry requirements, fees, and location.
**2. Apply directly to your chosen institution** – Submit your application through RMIT's online portal. Include academic transcripts, English test scores (e.g., IELTS), and any other required documents. Be mindful of application deadlines.
**3. Receive your Confirmation of Enrolment (CoE) and apply for your Student visa (Subclass 500)** – If accepted, RMIT will issue a CoE. Use it to apply for a student visa with the Department of Home Affairs. Ensure you meet GTE, OSHC, and financial requirements.
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Bachelor of Business (Marketing) (Applied) is a CRICOS-registered programme at Royal Melbourne Institute of Technology. Use this register extract [CRICOS register, Apr 2026] to cross-check codes, duration and indicative fees before you apply.
This page is general information only and not migration advice. Confirm Student visa (Subclass 500) requirements with the Department of Home Affairs.