The Bachelor of Marketing, Advertising and Public Relations (CRICOS course code 077130J) is a comprehensive undergraduate degree offered by Edith Cowan University (ECU) in Perth, Western Australia. This program equips students with integrated knowledge across marketing, advertising, and public relations disciplines, preparing them for dynamic careers in the communications and business sectors. As a CRICOS-registered course (provider code 00279B), it meets Australian Government standards for international students, ensuring quality education and ESOS Act protections. With access to over 1,500 CRICOS-registered providers offering more than 26,000 courses, international students can choose this program with confidence. ECU is a government university known for its industry connections and modern campuses in Perth, a city with a vibrant student life and growing job market. This page provides detailed information on fees, entry requirements, study locations, visa pathways, and application steps.
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The Bachelor of Marketing, Advertising and Public Relations is a Bachelor Degree (AQF Level 7) delivered by Edith Cowan University over 3 years (156 weeks). It sits within the field of Management and Commerce (08), specifically Sales and Marketing (080505). This course integrates three core disciplines: marketing strategy, advertising creativity, and public relations management. Graduates develop skills in market research, digital marketing, campaign planning, media relations, and brand management. The program is designed to meet industry demands for professionals who can navigate the changing landscape of integrated communications. As a CRICOS-registered course (077130J), it is open to international students and subject to ESOS Act protections. Edith Cowan University is a government-owned institution with a strong reputation for practical, industry-focused education. The course does not include a mandatory work component, but students can seek internships or part-time work (up to 48 hours per fortnight during term) under their student visa conditions.
This field of education (080505 Marketing) prepares students to analyse consumer behaviour, develop marketing strategies, create advertising campaigns, and manage public relations crises. Typical subjects include consumer psychology, digital marketing, advertising copywriting, media planning, public relations strategy, brand management, and market research. Students learn to use analytics tools, understand ethical and legal frameworks, and communicate effectively across multiple platforms. The program combines theory with practical projects, often involving real clients or case studies. While specific syllabus details vary, graduates typically emerge with a portfolio of work and the ability to solve complex marketing problems. This Bachelor Degree level (AQF 7) requires a depth of knowledge and critical thinking, preparing students for entry-level management roles or further study such as honours or master's programs.
The course duration is 3 years, which corresponds to 156 weeks on the CRICOS register. It is delivered in English full-time on campus. There are no part-time or online options for this particular course. It is a single qualification (not a dual award) and does not include foundation studies or a VET component. Students should plan for a full-time study load of around 20–24 contact hours per week, plus independent study. The standard academic year in Australia runs from February to November, with intakes typically in Semester 1 (February) and Semester 2 (July). Always confirm exact start dates with ECU directly.
The indicative tuition fee for the entire course is A$114,450, with no specified non-tuition fees, bringing the estimated total to A$114,450. These fees are sourced from the CRICOS register (April 2026) and are subject to change. Additional costs not included are Overseas Student Health Cover (OSHC), living expenses (approx. A$21,041 per year for a single student according to Department of Home Affairs), and the student visa application charge (currently A$1,600). For current fee schedules and payment plans, visit Edith Cowan University's official website (www.ecu.edu.au).
English language proficiency is a key entry requirement. For this course, the indicative IELTS range is 6.0–6.5 overall, with no band below 5.5–6.0. Other tests like TOEFL or PTE Academic are also accepted; check ECU's website for equivalencies. Academic entry requirements include completion of Australian Year 12 or equivalent, with prerequisites in English. International students may need to demonstrate prior qualifications equivalent to an Australian high school certificate. Foundation or pathway programs may be available through ECU's own pathway college or other providers. Always refer to Edith Cowan University for exact entry criteria as they can vary by intake and applicant background.
This course does not include a mandatory work component. However, students on a Student visa (Subclass 500) are permitted to work up to 48 hours per fortnight during term time and unlimited hours during scheduled breaks. This can help gain Australian work experience and support living costs. For details on work rights, visit the Department of Home Affairs or consult a registered migration agent.
This course is delivered at two campuses in Western Australia: ECU City Campus in Perth's central business district and ECU Joondalup Campus in the northern suburb of Joondalup. Perth is the capital city of Western Australia, with a population of over 2 million. It has more than 100 CRICOS-registered providers, offering a diverse range of courses. Living costs in Perth are generally lower than in Sydney or Melbourne: indicative weekly rent for a shared apartment is A$200–A$350, groceries A$80–A$120, and public transport A$40–A$60 (with student concessions). Both campuses are well-served by public transport, including buses and trains. Joondalup Campus is a short train ride from the city centre. Perth's quality of life, outdoor lifestyle, and growing economy make it an attractive study destination.
International students studying this course on a full-time basis must hold a Student visa (Subclass 500). Key requirements include: genuine temporary entrant (GTE) declaration, sufficient financial capacity to cover tuition, living costs, and OSHC, and meeting English language and health criteria. OSHC (Overseas Student Health Cover) is mandatory for the duration of the visa. Work rights: 48 hours per fortnight during term, unlimited during scheduled breaks. For visa application details, visit the Department of Home Affairs or consult a registered MARA agent. HeadStart Academy does not provide migration advice.
1. Research CRICOS-registered providers: Use HeadStart Academy to filter by course level (Bachelor Degree), field (Management and Commerce), and city (Perth). Verify the course 077130J is still open for intake.
2. Apply directly to Edith Cowan University: Check entry requirements, prepare academic transcripts, English test results (e.g., IELTS), and a passport. Submit an application via ECU's online portal or through an authorised agent. Note application deadlines—typically October for February intake and May for July intake.
3. Receive your Confirmation of Enrolment (CoE) and apply for your Student visa (Subclass 500): Once accepted, ECU issues a CoE. Use this to lodge a visa application with the Department of Home Affairs, including OSHC, GTE statement, and evidence of funds. After visa grant, you can travel to Australia and begin your studies.
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Bachelor of Marketing, Advertising and Public Relations is a CRICOS-registered programme at Edith Cowan University. Use this register extract [CRICOS register, Apr 2026] to cross-check codes, duration and indicative fees before you apply.
This page is general information only and not migration advice. Confirm Student visa (Subclass 500) requirements with the Department of Home Affairs.