Bachelor of Business (Marketing) (CRICOS course code 087660M) is a Bachelor Degree delivered by Kaplan Business School Pty Ltd over 3 years. This AQF Level 7 qualification sits within the field of Management and Commerce (0803), focusing on Business Management (080301). As a CRICOS-registered course, it meets Australian Government standards for international students, offering a pathway to careers in marketing, advertising, and business development. Kaplan Business School is a private institution (CRICOS 02426B) with campuses across Australia, including Adelaide, Brisbane, Southport, East Perth, and Sydney. The course is taught in English and is a single qualification with no compulsory work component. Students benefit from ESOS Act protections, ensuring quality education and consumer rights. With over 1,500 CRICOS-registered providers offering more than 26,000 courses, HeadStart Academy helps you navigate your options confidently.
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This Bachelor of Business (Marketing) provides a comprehensive foundation in business principles with a specialised focus on marketing. Students typically learn core business concepts such as accounting, economics, management, and entrepreneurship, combined with marketing-specific subjects including consumer behaviour, market research, digital marketing, brand management, and strategic marketing. The course develops analytical, communication, and problem-solving skills essential for marketing roles. While specific curriculum may vary, graduates are prepared for careers in marketing coordination, advertising, public relations, sales management, and business development. The field of education (0803 Business and Management) ensures coursework covers contemporary business practices, ethical decision-making, and global market perspectives. For detailed subject listings, please refer to Kaplan Business School's official website.
The course is registered on CRICOS for 156 weeks (3 years) of full-time study. Instruction is delivered in English across all campuses. This is a single qualification; there is no dual qualification or foundation studies attached. Students are expected to attend classes and complete assessments as per the provider's academic calendar. Study modes may include lectures, tutorials, workshops, and online components, depending on the campus. Kaplan Business School offers flexible learning options; check their website for current delivery modes.
Tuition fees for the Bachelor of Business (Marketing) are set by Kaplan Business School Pty Ltd. According to the CRICOS register (April 2026), the indicative tuition fee is A$69,120 for the full program. Non-tuition fees are estimated at A$300, bringing the total to approximately A$69,420. Please note that Overseas Student Health Cover (OSHC), living costs, and visa application charges are not included in this estimate. Living expenses vary by city: for example, weekly rent in Adelaide averages A$300-400, while Sydney may range from A$500-700. Always confirm current fees directly with Kaplan Business School via their website www.kbs.edu.au, as fees are subject to change.
International applicants must meet academic and English language requirements. A typical entry requirement is an IELTS score of 6.0-6.5 overall, with no band below 5.5-6.0 (or equivalent). Students should have completed Australian Year 12 or equivalent overseas qualification. Foundation or pathway programs may be available if you do not meet direct entry requirements — contact Kaplan Business School for options. All applicants must satisfy the Genuine Temporary Entrant (GTE) criterion for their student visa. For exact requirements, consult the provider's website or a registered migration agent.
This course does not include a mandatory work component. However, international students on a Student visa (Subclass 500) can work up to 48 hours per fortnight during term and unlimited hours during scheduled breaks. Work opportunities can help gain experience and offset living costs, but should not interfere with study commitments.
The Bachelor of Business (Marketing) is delivered at multiple Kaplan Business School campuses across Australia: Adelaide (132 Grenfell Street, Adelaide SA), Brisbane (369 Ann St, Brisbane QLD), Southport (Level 8, Australia Fair Commercial Tower, Southport QLD), East Perth (Level 2, 297 Hay Street, East Perth WA), and two Sydney locations (Level 4, 56 York Street; Levels 1 & 2, 55 Elizabeth Street, Sydney NSW). Each city offers a unique study environment. For example, Adelaide is known for its affordable living and strong student community, while Sydney offers a vibrant multicultural hub with extensive public transport. All campuses are CRICOS-registered delivery sites.
International students need a Student visa (Subclass 500) to study this course. Key requirements include: Confirmation of Enrolment (CoE), genuine temporary entrant (GTE) statement, sufficient funds for tuition and living costs, OSHC health insurance, and meeting English and academic requirements. Student visa holders can work 48 hours per fortnight while studying and unlimited during holidays. Dependents may have work rights. For detailed advice, consult the Department of Home Affairs or a registered MARA agent. HeadStart Academy does not provide migration advice.
Follow these three steps to apply for the Bachelor of Business (Marketing) at Kaplan Business School: 1. Research CRICOS-registered providers: Use HeadStart Academy to filter by course level (Bachelor Degree), field (Management and Commerce), and location. Verify the provider's CRICOS code (02426B). 2. Apply directly to your chosen institution: Submit your application through Kaplan Business School's admissions portal. Provide academic transcripts, English test scores (e.g., IELTS), and other required documents. Check application deadlines. 3. Receive your Confirmation of Enrolment (CoE) and apply for your Student visa (Subclass 500): Once accepted, Kaplan will issue a CoE. Use it to lodge your visa application with the Department of Home Affairs. Ensure you meet GTE, financial, and OSHC requirements.
Ready to apply? Visit Kaplan Business School's website or start your research on HeadStart Academy.
Bachelor of Business (Marketing) is a CRICOS-registered programme at Kaplan Business School Pty Ltd. Use this register extract [CRICOS register, Apr 2026] to cross-check codes, duration and indicative fees before you apply.
This page is general information only and not migration advice. Confirm Student visa (Subclass 500) requirements with the Department of Home Affairs.