Bachelor of Business (Marketing) (CRICOS course code 093090A) is a Bachelor Degree delivered by Polytechnic Institute Australia Pty Ltd over 3 years. This course falls under the field of Management and Commerce, specifically Sales and Marketing (080505). It is designed to equip students with a solid foundation in business principles and specialised marketing knowledge, preparing them for careers in marketing management, advertising, public relations, and digital marketing. As a CRICOS-registered course, it meets Australian standards for international student enrolment, ensuring quality education and student protections under the ESOS Act. Polytechnic Institute Australia is a private provider with CRICOS code 03535M, offering this program across multiple campuses in New South Wales and Victoria. If you are an international student looking to build a career in marketing, this degree offers a comprehensive curriculum covering consumer behaviour, market research, brand management, and strategic marketing. Graduates develop analytical and creative skills essential for today's dynamic marketing environment. The course is delivered in English and is a single qualification, not a dual or combined degree. HeadStart Academy sources all data from the official CRICOS register (April 2026) — your trusted free resource for comparing 26,433 courses across 1,556 registered providers.
The Bachelor of Business (Marketing) focuses on the study of sales and marketing principles. Students gain knowledge in areas such as marketing theory, consumer psychology, advertising, digital marketing, and market analysis. At the bachelor degree level, students are expected to develop critical thinking, problem-solving, and communication skills. The curriculum typically includes core business subjects like accounting, economics, and management, along with specialised marketing electives. This combination ensures graduates are well-rounded business professionals with a marketing focus. As with all CRICOS-registered courses, the program meets Australian quality standards and prepares students for the global marketing industry.
This course is listed on the CRICOS register with a duration of 3 years (156 weeks). It is a full-time program delivered in English. The course is a single qualification, meaning you will graduate with a Bachelor of Business (Marketing) without additional foundation or dual qualifications. There is no work component included in this course. For international students, full-time study is a requirement of the Student visa (Subclass 500). You will need to maintain satisfactory course progress to comply with visa conditions. Australia has over 1,500 CRICOS-registered providers offering more than 26,000 courses to international students, ensuring a wide range of study options.
The indicative tuition fee for this course is A$57,800, with non-tuition fees of A$116, bringing the estimated total to A$57,916. Please note that these fees are sourced from the CRICOS register and are subject to change. Additional costs not included are Overseas Student Health Cover (OSHC), living expenses, and the visa application charge. For the most current fee information, please visit the Polytechnic Institute Australia website at http://www.pia.edu.au/. Always confirm fees directly with the institution before applying. HeadStart Academy does not charge referral fees — we provide free, unbiased information.
As a general guide, international students applying for this bachelor degree are expected to have completed an Australian Year 12 qualification or equivalent. English language proficiency is typically required, with an IELTS overall score of 6.0 to 6.5, and no band below 5.5 to 6.0. Other equivalent English tests like TOEFL or PTE may also be accepted. Specific academic requirements may vary, so it is essential to check with Polytechnic Institute Australia directly. If you do not meet the entry requirements, pathway options such as foundation programs or diplomas may be available. HeadStart Academy recommends consulting the provider for detailed entry criteria.
This course does not include a mandatory work component. However, as a student visa holder, you may be eligible for work rights: up to 48 hours per fortnight during term time and unlimited hours during scheduled breaks. Always ensure you comply with your visa conditions regarding work. The ESOS Act protects your rights as an international student, including access to work provisions.
The Bachelor of Business (Marketing) is delivered at four campuses: Parramatta (107 George Street, Parramatta NSW 2150), West Melbourne (Level 1, 363 King Street, West Melbourne VIC 3003), Geelong (Level 1, West, 237 Ryrie Street, Geelong VIC 3220), and Sydney (Level 16, 233 Castlereagh Street, Sydney NSW 2000). Each campus offers access to local student communities and public transport. Parramatta is a major hub in Western Sydney with a large student population and affordable living costs. Sydney CBD provides vibrant city life. West Melbourne and Geelong offer more suburban settings with lower cost of living compared to Sydney. Living costs vary: indicative weekly rent for a one-bedroom apartment ranges from A$250 in Geelong to A$450 in Sydney CBD. Groceries and transport add approximately A$200-A$300 per week. These are estimates; actual costs depend on lifestyle. With multiple locations, you can choose a campus that fits your preferences and budget.
International students need a Student visa (Subclass 500) to study this course. You must meet the Genuine Temporary Entrant (GTE) requirement, have sufficient funds for tuition, living costs, and OSHC, and maintain enrolment in a CRICOS-registered course. OSHC is mandatory and covers medical care in Australia. Work rights: 48 hours per fortnight during term, unlimited during holidays. After completing your degree, you may be eligible for a Temporary Graduate visa (Subclass 485) to gain work experience. HeadStart Academy is not a migration agent; for personalised advice, consult a registered MARA agent or visit the Department of Home Affairs at homeaffairs.gov.au.
Ready to apply for Bachelor of Business (Marketing) at Polytechnic Institute Australia? Follow these three steps:
1. Research CRICOS-registered providers: Use HeadStart Academy to filter by course level, field, and city. Ensure your chosen institution is CRICOS-registered to protect your rights under the ESOS Act.
2. Apply directly to your chosen institution: Check entry requirements, including English language test scores (IELTS 6.0-6.5), academic qualifications, and application deadlines. Submit your application via the Polytechnic Institute Australia website.
3. Receive your Confirmation of Enrolment (CoE) and apply for your Student visa (Subclass 500): Once accepted, you'll receive a CoE. Then apply for a student visa, ensuring you meet GTE, financial capacity, and OSHC requirements. For visa assistance, consult a registered migration agent.
Marketing is a dynamic field with growing demand in Australia. If you enjoy creativity, analytics, and communication, this degree can lead to roles such as marketing coordinator, digital marketing specialist, or brand manager. Consider your career goals and whether you prefer a city or regional campus. Polytechnic Institute Australia offers four locations, each with distinct living costs and lifestyles. HeadStart Academy provides free resources to compare courses and providers — all data is sourced from the official CRICOS register, ensuring accuracy and trust.
Ready to start your marketing career? Follow the 3-step application guide above or explore more courses on HeadStart Academy.
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Bachelor of Business (Marketing) is a CRICOS-registered programme at Polytechnic Institute Australia Pty Ltd. Use this register extract [CRICOS register, Apr 2026] to cross-check codes, duration and indicative fees before you apply.
This page is general information only and not migration advice. Confirm Student visa (Subclass 500) requirements with the Department of Home Affairs.