International Master of Business Administration (Advertising and Brand Management)

Course overview

International Master of Business Administration (Advertising and Brand Management) (CRICOS course code 097175G) is a Masters Degree (Coursework) delivered by University of South Australia (UniSA) over 2 years 1 month (~107 weeks). This program sits within the field of Education Code 080311 – International Business, under the broader Management and Commerce cluster. It is designed for graduates seeking advanced skills in advertising strategy, brand management, and global business leadership. As a CRICOS-registered course (Provider 00121B), it meets Australian Government standards for international students. University of South Australia (UniSA) is a public university with a strong focus on industry partnerships and practical learning. The course includes a compulsory work component of 10 weeks (approximately 113 hours), giving you real-world experience. The indicative total tuition fee is A$84,000, with no additional non-tuition fees from the provider. Remember, you'll also need to budget for Overseas Student Health Cover (OSHC), living costs, and visa application charges. For the most current fees, always visit UniSA's website.

What you'll study

This Masters Degree (Coursework) in International Business with a specialisation in Advertising and Brand Management covers advanced concepts in global marketing, consumer behaviour, brand equity, and integrated marketing communications. You will develop strategic thinking skills to lead advertising campaigns and build brand value across international markets. The curriculum typically includes core business units such as financial management, strategic management, and leadership, combined with specialised electives in advertising and brand management. Assessment methods often include case studies, group projects, and research reports. Please note that this is a general description based on the field of education — for the exact syllabus, refer to UniSA's official course handbook.

Duration and study mode

The course duration is 2 years 1 month (~107 weeks) as recorded on the CRICOS register (April 2026). Instruction is in English. This is a single qualification — no dual degree or foundation studies component. Students typically enrol full-time to maintain visa compliance. The structure may include coursework, a research project, and the mandatory work component. Always check with University of South Australia (UniSA) for the latest delivery mode (on-campus, blended, or online options).

Fees (indicative — set by University of South Australia (UniSA))

The indicative tuition fee for this course is A$84,000 total, with no non-tuition fees charged by the provider, resulting in an estimated total of A$84,000. These fees are sourced from the CRICOS register as at April 2026 and are subject to change. Important: This amount does not include Overseas Student Health Cover (OSHC), which is mandatory for international students, nor living costs or the visa application charge. For current and precise fee information, visit the University of South Australia website. Adelaide's cost of living is generally lower than in Sydney or Melbourne — you can expect weekly rent of around A$200–350, groceries at A$80–150, and public transport costs of A$40–60. For a full budget, refer to the Department of Home Affairs financial capacity requirements.

Entry requirements (general guidance)

English language proficiency is a key entry requirement — for this course, you typically need an IELTS overall score of 6.5–7.0 or equivalent. You are expected to hold a prior bachelor's degree (or equivalent) in a related field, though some programs accept any discipline with relevant work experience. As this is a Masters Degree (Coursework), foundation or pathway options may be available through UniSA's College or other pathway providers — check with the university. Always confirm the exact entry requirements on the University of South Australia website, as they can vary. For visa purposes, you must demonstrate genuine temporary entrant (GTE) status and sufficient financial capacity.

Work component

This course includes a compulsory work component of 10 weeks, approximately 113 total hours. This work-integrated learning may take the form of an industry placement, internship, or project-based experience with a partner organisation. It is designed to give you practical skills and professional connections in the advertising and brand management sector. Note that the exact number of hours per week is not specified in the CRICOS register — confirm with UniSA for scheduling details. International students are subject to student visa work conditions (48 hours per fortnight during term, unlimited during scheduled breaks).

Delivery locations

This course is delivered at University of South Australia, City West Campus in ADELAIDE, SA. Adelaide is the capital of South Australia, home to over 100,000 international students from more than 130 countries. The city has over 50 CRICOS-registered providers offering diverse courses. Adelaide's cost of living is relatively affordable — indicative weekly rent ranges from A$200–350, groceries A$80–150, and public transport A$40–60. The City West Campus is well-connected by buses, trams, and trains, and is a short walk from the Adelaide Central Market and Rundle Mall. South Australia is known for its world-class wine regions, festivals, and a relaxed lifestyle.

Student visa

To study this course, you need a Student visa (Subclass 500). This allows you to work up to 48 hours per fortnight while your course is in session, and unlimited hours during scheduled holidays. You must maintain Overseas Student Health Cover (OSHC) for the entire duration of your stay. You also need to satisfy the Genuine Temporary Entrant (GTE) requirement, proving your intention to stay in Australia temporarily for study. Financial capacity requirements apply — you need to show you can cover tuition, living costs, and travel. For detailed guidance, consult the Department of Home Affairs or a registered migration agent (MARA). HeadStart Academy does not provide immigration advice.

How to apply

Follow these three steps to apply for the International Master of Business Administration (Advertising and Brand Management) at University of South Australia (UniSA):

1. Research CRICOS-registered providers: Use the official CRICOS register to verify that University of South Australia (UniSA) is registered (CRICOS 00121B) and that this course (097175G) meets your goals.

2. Apply directly to your chosen institution: Check UniSA's entry requirements, including English language test scores, academic qualifications, and application deadlines. Submit your application via their online portal.

3. Receive your Confirmation of Enrolment (CoE) and apply for your Student visa (Subclass 500): Once you accept the offer and pay the deposit, UniSA will issue a CoE. Use this to lodge your visa application with the Department of Home Affairs. Remember to arrange OSHC and prepare for the GTE interview.

Ready to take the next step? Visit the University of South Australia website to apply or learn more about the International Master of Business Administration (Advertising and Brand Management).

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