Bachelor of Marketing and Bachelor of Arts (CRICOS course code 097260M) is a Bachelor Degree delivered by Monash University (Monash) over 4 years. This double degree combines the practical business skills of marketing with the broad analytical and critical thinking abilities of a liberal arts education. Graduates emerge with a versatile skill set highly valued in today's dynamic job market. Monash University, a Group of Eight member, is one of Australia's leading research universities, located in Melbourne, Victoria — a city renowned for its vibrant culture and strong economy. As a CRICOS-registered provider (00008C), Monash meets rigorous Australian quality standards for international education, ensuring your qualification is recognised globally. Whether you aim to work in advertising, public relations, market research, or arts management, this course provides a solid foundation. HeadStart Academy presents this information to help you make an informed decision about studying in Australia.
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Bachelor of Marketing and Bachelor of Arts (CRICOS 097260M) is a Bachelor Degree (AQF Level 7) in the field of Marketing (080505) under Management and Commerce (08). Delivered by Monash University (Monash), this 4-year program equips students with expertise in marketing strategy, consumer behaviour, and brand management, alongside a deep understanding of humanities and social sciences. As a CRICOS-registered course, it meets Australian Government standards for international students. Monash University, with CRICOS provider code 00008C, is a public university known for its strong industry connections and global outlook. The course is designed to produce graduates who can think creatively and analytically, ready to tackle complex challenges in diverse professional environments. All CRICOS-registered courses are protected under the ESOS Act, ensuring your rights as an international student in Australia.
This double degree covers the core disciplines of marketing and arts. In the marketing component, you'll explore areas such as marketing principles, digital marketing, consumer insights, advertising, and strategic brand management. The arts component allows you to choose from a wide range of majors including languages, sociology, history, politics, or communications. This combination fosters critical thinking, cross-cultural understanding, and effective communication — skills that employers value. Graduates are prepared for roles in marketing management, market research, public relations, arts administration, and more. The curriculum is regularly updated to reflect industry trends, ensuring you graduate with relevant knowledge. Note that this is a general description; for specific subjects and structure, always refer to Monash University's official course guide.
The course duration is 4 years (208 weeks) as recorded on the CRICOS register. It is delivered in English, with on-campus classes at Monash Caulfield in Caulfield East, Victoria. This is a dual qualification — meaning you graduate with two separate bachelor degrees: a Bachelor of Marketing and a Bachelor of Arts. This typically saves time compared to studying two degrees consecutively. Full-time study is expected, though part-time options may exist subject to visa conditions. International students must maintain full-time enrolment under their student visa. The language of instruction is English, and you'll need to meet the English language requirements for entry. For the most accurate and current information on study modes and delivery, visit the Monash University website.
The indicative tuition fee for the entire course is A$244,541, with no additional non-tuition fees listed on the CRICOS register, giving an estimated total of A$244,541. Please note: these fees are sourced from the CRICOS register as at April 2026 and are subject to change by the institution. Additional costs such as Overseas Student Health Cover (OSHC), living expenses (approximately A$30,000–A$40,000 per year in Melbourne), and the visa application charge are not included. Always confirm current fees directly with Monash University at their official website. For a breakdown of typical living costs in Victoria, see our state guide. HeadStart Academy provides indicative figures only; we recommend visiting the provider's website for the most up-to-date information.
Monash University sets its own entry requirements for this course. Generally, international students need to have completed an equivalent Australian Year 12 qualification with strong academic results. The English language requirement is typically IELTS 6.0–6.5 overall, with no band below 5.5–6.0 (depending on the component). Other accepted English tests include TOEFL, PTE Academic, and Cambridge English. Some students may be eligible for foundation studies or pathway programs if they don't meet direct entry requirements. Contact Monash directly or check their website for specific prerequisite subjects and minimum scores. Remember, meeting the minimum does not guarantee admission; the selection process is competitive. For visa purposes, you must also satisfy the Genuine Temporary Entrant (GTE) requirement.
This course does not include a mandatory work component. However, as an international student in Australia on a Student visa (Subclass 500), you are permitted to work up to 48 hours per fortnight during your study period and unlimited hours during scheduled university breaks. Work can be an excellent way to gain practical experience, build your network, and offset living costs. Any employment must not compromise your study commitments. Always check your visa conditions and seek advice from your institution's international student support team. For more details on student work rights, visit our student visa guide.
This course is delivered at Monash Caulfield, located in Caulfield East, Victoria. Caulfield is a vibrant suburb just 10 km south-east of Melbourne's central business district, with excellent public transport links including trains and trams. Melbourne is Australia's second-largest city with a student population of over 250,000 international students from more than 170 countries. The city offers a diverse, multicultural environment with a strong economy, particularly in sectors like finance, technology, and creative industries. Living costs in Melbourne are estimated at A$30,000–A$40,000 per year for a single student, covering rent (approx. A$200–A$400 per week for shared accommodation), groceries, and transport. With over 150 CRICOS-registered providers in Victoria, Melbourne is a premier study destination. The Monash Caulfield campus is well-equipped with modern facilities including libraries, labs, and student support services.
To study this course as an international student, you will need a Student visa (Subclass 500). Key requirements include: Confirmation of Enrolment (CoE) for CRICOS-registered course 097260M, evidence of sufficient funds for tuition, living costs, and OSHC, meeting the Genuine Temporary Entrant (GTE) criterion, and holding adequate Overseas Student Health Cover (OSHC) for the duration of your stay. OSHC is mandatory and can be arranged through your institution or a provider like Medibank or Allianz. As a student visa holder, you can work up to 48 hours per fortnight during term and unlimited hours during scheduled breaks. After graduation, you may be eligible for a Temporary Graduate visa (Subclass 485). HeadStart Academy is not a migration agent; for personalised visa advice, consult a registered MARA agent or visit the Department of Home Affairs website.
Ready to enrol in Bachelor of Marketing and Bachelor of Arts at Monash University? Follow these three steps:
1. **Research CRICOS-registered providers** – Filter by course level (Bachelor Degree), field (Marketing), and city (Melbourne) to confirm Monash University is the right fit. All providers on HeadStart Academy are CRICOS-registered.
2. **Apply directly to your chosen institution** – Submit your application through Monash University's international admissions portal. Ensure you meet the entry requirements, including academic qualifications and English language test scores. Deadlines vary – check the Monash website for intake dates.
3. **Receive your Confirmation of Enrolment (CoE) and apply for your Student visa** – Once Monash issues your CoE, you can apply for a Student visa (Subclass 500) via the Department of Home Affairs. Include your CoE, proof of OSHC, financial documents, and GTE statement. HeadStart Academy provides general guidance; for specific visa assistance, consult a registered migration agent.
Melbourne is consistently ranked as one of the world's most liveable cities, offering a high quality of life, excellent public transport, and a thriving arts and food scene. For a marketing student, the city provides ample internship and job opportunities due to its strong corporate sector. However, consider the cost of living – approximate weekly expenses: rent (shared) $200–$400, groceries $80–$150, transport $40–$60. The city's cooling climate may also be a factor. With over 50 CRICOS-registered providers in Melbourne alone, you have many choices. HeadStart Academy's state guide for Victoria offers deeper insights.
Ready to start your journey? Apply to Monash University today and take the first step towards a dynamic career in marketing and arts.
Bachelor of Marketing and Bachelor of Arts is a CRICOS-registered programme at Monash University (Monash). Use this register extract [CRICOS register, Apr 2026] to cross-check codes, duration and indicative fees before you apply.
This page is general information only and not migration advice. Confirm Student visa (Subclass 500) requirements with the Department of Home Affairs.