Graduate Certificate of Business (Tourism and Hospitality Marketing) (CRICOS course code 103143F) is a Graduate Certificate delivered by International College of Management, Sydney Pty Limited over 35 weeks (~8 months). This AQF Level 8 program equips students with specialised knowledge in marketing within the tourism and hospitality sectors, blending strategic business skills with industry-specific applications. As a CRICOS-registered course under provider ICMS (CRICOS 01484M), it ensures international students receive quality education protected by the ESOS Act. Located in Sydney, NSW, the course leverages the city's vibrant tourism and hospitality industry, offering practical insights into marketing strategies for hotels, travel agencies, and event management. Whether you aim to advance your career or transition into this dynamic field, this graduate certificate provides a strong foundation for roles in marketing coordination, digital campaigns, and brand management within Australia's thriving tourism economy.
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The Graduate Certificate of Business (Tourism and Hospitality Marketing) falls under the field of Management and Commerce (0803 Business and Management, Hospitality Management 080319). At this AQF Level 8, students develop advanced skills in marketing theory, consumer behaviour, digital marketing, and strategic planning specifically tailored to tourism and hospitality contexts. Graduates typically learn to analyze market trends, design targeted campaigns, manage brand positioning, and evaluate marketing performance. While the specific syllabus is set by International College of Management, Sydney, common learning outcomes include understanding the unique challenges of marketing in a service-oriented industry, leveraging data analytics for decision-making, and creating integrated marketing communications. This qualification prepares students for supervisory or management roles in hotels, resorts, tourism boards, and hospitality enterprises.
The course is scheduled for 35 weeks (~8 months) as recorded on the CRICOS register. Instruction is delivered in English. It is a single qualification (no dual awards) and does not include foundation studies or a VET national code. Students can expect a full-time study load, typically involving lectures, tutorials, and project work. The duration allows international students to complete the program within one academic year, making it a flexible option for those seeking to quickly upskill or meet entry requirements for higher degrees.
Tuition fee is A$17,800 (indicative, sourced from the CRICOS register). Non-tuition fees are listed as A$0. The estimated total cost is A$17,800. However, these fees are subject to change and do not include Overseas Student Health Cover (OSHC), living expenses, or the visa application charge. Sydney's cost of living is estimated at A$1,500–A$2,000 per month for accommodation, food, and transport. Always confirm current fees with the provider at www.icms.edu.au before applying.
English language requirements vary by provider; typically, for a graduate certificate at AQF Level 8, IELTS 6.0–7.0 overall is expected. Prior qualifications should include a bachelor's degree or equivalent experience in a relevant field. Some students may qualify via pathway programs or recognition of prior learning (RPL). Contact International College of Management, Sydney for specific entry criteria, as requirements can differ by intake. Foundation or pathway options are available through the provider; refer to their website for details.
No work component. This course does not include a mandatory work or internship placement. However, students on a Student visa (Subclass 500) are permitted to work up to 48 hours per fortnight during term and unlimited hours during scheduled breaks, subject to visa conditions. This allows practical experience alongside studies.
The course is delivered at two locations in New South Wales: International College of Management (151 Darley Road, Manly) – MANLY, NSW, and Manning Building, Level 4, 451 Pitt Street Sydney – Sydney, NSW. Both campuses are well-connected by public transport. Sydney hosts over 400 CRICOS-registered providers and a large international student population. Manly offers a coastal study environment with ferries to the city, while the Sydney CBD campus provides access to business districts and networking opportunities.
International students need a Student visa (Subclass 500) to study this course full-time. Visa conditions include maintaining valid OSHC (Overseas Student Health Cover) and demonstrating genuine temporary entrant (GTE) intent. Students can work 48 hours per fortnight during term and unlimited hours during breaks. Financial capacity requirements must be met – evidence of funds for tuition, living costs, and travel. Always consult the Department of Home Affairs or a registered migration agent for current visa details.
Follow these three steps to enrol in Graduate Certificate of Business (Tourism and Hospitality Marketing) at International College of Management, Sydney Pty Limited: 1. **Research CRICOS-registered providers** – Use HeadStart Academy to filter by course level, field, and city. Ensure the provider (ICMS) is CRICOS-registered (01484M). 2. **Apply directly to your chosen institution** – Meet entry requirements (English test, prior qualifications) and submit an online application through ICMS's website. Check application deadlines for your intended intake. 3. **Receive your Confirmation of Enrolment (CoE) and apply for your Student visa** – Once accepted, ICMS issues a CoE. Use this to apply for a Student visa (Subclass 500) via the Department of Home Affairs. Include evidence of OSHC and financial capacity.
Sydney is Australia's gateway for tourism, hosting iconic attractions like the Sydney Opera House and Harbour Bridge. The city has over 400 CRICOS-registered providers and a vibrant international student community. Living costs range from A$1,500–A$2,000 monthly (rent, food, transport). With a strong hospitality sector and numerous events (e.g., Vivid Sydney), students gain real-world exposure. This program at ICMS combines academic theory with industry connections, positioning graduates for careers in hotel marketing, travel agencies, and event management.
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Graduate Certificate of Business (Tourism and Hospitality Marketing) is a CRICOS-registered programme at International College of Management, Sydney Pty Limited. Use this register extract [CRICOS register, Apr 2026] to cross-check codes, duration and indicative fees before you apply.
This page is general information only and not migration advice. Confirm Student visa (Subclass 500) requirements with the Department of Home Affairs.