Master of Digital Marketing (CRICOS course code 103161D) is a Masters Degree (Coursework) delivered by The University of Melbourne (UniMelb) over 1 year 6 months (~78 weeks). This AQF Level 9 program equips students with advanced digital marketing skills, including data-driven strategy, social media analytics, and campaign management. As digital transformation reshapes industries globally, Melbourne—a vibrant multicultural city with over 250,000 international students—offers an ideal environment to study. The University of Melbourne is Australia's top-ranked university and a CRICOS-registered provider (00116K) on the official register as at April 2026. HeadStart Academy brings you this data from the CRICOS register to help you make informed decisions. Note: This page provides general guidance; fees and entry requirements are indicative and subject to change.
This program falls under Management and Commerce (Field of Education 080505 - Marketing). At AQF Level 9, you'll develop advanced theoretical and technical knowledge in digital marketing, including search engine optimisation (SEO), pay-per-click (PPC) advertising, web analytics, and digital strategy. The course typically covers consumer behaviour in digital environments, brand management across online channels, and ethical marketing practices. Graduates often pursue roles such as Digital Marketing Manager, Social Media Strategist, or Data Analyst. While specific subjects vary, the course aims to produce professionals capable of leading data-informed campaigns in Australia's rapidly growing digital economy, which contributes over A$100 billion annually. As with all CRICOS-registered courses, this program meets Australian quality standards and is protected under the ESOS Act.
Tuition fees for this course are indicative and set by The University of Melbourne. According to the CRICOS register (April 2026), the tuition fee is A$94,538. Additional non-tuition fees are estimated at A$150, bringing the estimated total to A$94,688. These fees do not include Overseas Student Health Cover (OSHC), living expenses, or the visa application charge. Indicative weekly living costs in Melbourne range from A$1,200 to A$1,800 for rent, groceries, and transport. Always check The University of Melbourne's official website for the most current fees before applying. HeadStart Academy does not set fees; we provide this data as a free resource. Melbourne has over 1,500 CRICOS-registered providers offering more than 26,000 courses, so comparing costs across options is wise.
Entry requirements for this Masters Degree (Coursework) typically include a recognised bachelor degree or equivalent qualification, with academic performance meeting the university's standards. The English language requirement is generally IELTS 6.5-7.0 overall (or equivalent), with no band below a certain score—confirm exact scores with the provider. Foundation or pathway programs may be available for students who do not meet direct entry requirements; contact The University of Melbourne for details. All CRICOS-registered providers must assess students' genuine temporary entrant (GTE) status as part of the visa process. Course-level prerequisites vary, so always verify specific academic requirements on the provider's website.
This course has no mandatory work component, meaning it does not include a structured internship or placement. Delivery is at The University of Melbourne's Parkville campus in Victoria, one of Australia's premier university precincts. Parkville is a vibrant student hub with excellent public transport links—trains, trams, and buses connect it to Melbourne's city centre (just 10 minutes away). Melbourne is home to over 500,000 tertiary students, with low unemployment and a thriving digital sector. While this course does not require work, student visa holders can work up to 48 hours per fortnight during term and unlimited hours during scheduled breaks, subject to visa conditions. The ESOS Act ensures international students receive protections, including refund rights and access to support services.
International students must apply for a Student visa (Subclass 500) to study this course full-time in Australia. Key requirements include: Confirmation of Enrolment (CoE), genuine temporary entrant (GTE) evidence, sufficient financial capacity, and Overseas Student Health Cover (OSHC). Student visa holders can work up to 48 hours per fortnight during term and unlimited hours during scheduled breaks—check current Department of Home Affairs conditions. For migration advice, always consult a registered MARA agent. HeadStart Academy is not a migration agent. To apply for the Master of Digital Marketing at The University of Melbourne: 1) Research CRICOS-registered providers—filter by course level, field, and city using our site. 2) Apply directly to The University of Melbourne—meet entry requirements, provide English test scores (e.g., IELTS), and submit by their deadline. 3) Receive your Confirmation of Enrolment (CoE) and apply for your Student visa (Subclass 500). This three-step process ensures compliance with Australian immigration law.
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Master of Digital Marketing is a CRICOS-registered programme at The University of Melbourne (UniMelb). Use this register extract [CRICOS register, Apr 2026] to cross-check codes, duration and indicative fees before you apply.
This page is general information only and not migration advice. Confirm Student visa (Subclass 500) requirements with the Department of Home Affairs.