Bachelor of Marketing (CRICOS course code 106706G) is a Bachelor Degree (AQF Level 7) delivered by Australian College of the Arts Pty Ltd (CRICOS 03392K), trading as Collarts. This 3-year program is designed for international students who want to build a career in marketing, sales, and business communication. The course is taught in English across three campuses in Melbourne's inner north: Collingwood and Fitzroy. With an indicative total fee of A$87,240 and a compulsory work component of 60 hours, it offers a practical, industry-connected learning experience. All international student protections under the ESOS Act apply. HeadStart Academy provides this information from the official CRICOS register (April 2026).
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This course falls under the field of education '080505 - Marketing', which is part of the broader Management and Commerce cluster. At the Bachelor Degree level, students develop advanced theoretical and practical knowledge in marketing principles, consumer behaviour, market research, digital marketing, branding, and strategic planning. Graduates typically gain the ability to analyse markets, design marketing campaigns, and evaluate business performance. While the specific syllabus is determined by Australian College of the Arts, Australian qualifications at this level emphasise critical thinking, problem-solving, and communication skills that are transferable across industries. The program also includes a work-integrated learning component, giving students real-world exposure.
The Bachelor of Marketing is registered as a 3-year program (156 weeks) on the CRICOS register. All instruction is delivered in English. This is a single qualification (no dual award) and does not include foundation studies. Students are expected to study full-time on campus, with the option of some online components as determined by the provider. The course is structured to meet the requirements of a Bachelor Degree (AQF Level 7), which typically involves 24 subjects or equivalent. International students must maintain full-time enrolment to comply with Student visa (Subclass 500) conditions.
The indicative tuition fee for the Bachelor of Marketing is A$87,240 for the full 3 years. Non-tuition fees are listed as A$0 on the CRICOS register, meaning no compulsory additional charges are recorded at registration. However, students should budget for Overseas Student Health Cover (OSHC), living expenses, and the visa application charge. Living costs in Melbourne are estimated at A$21,000–A$30,000 per year (including rent, food, and transport). Rent for a single room in shared accommodation typically ranges from A$250 to A$450 per week. Always confirm current fees directly with Australian College of the Arts at www.collarts.edu.au before applying.
International applicants must meet the English language requirement: IELTS 6.0-6.5 overall with no band below 5.5-6.0 (or equivalent). For academic entry, students typically need a qualification equivalent to an Australian Year 12 certificate or completion of a recognised foundation program. Some prior study in business or marketing may be beneficial but is not always mandatory. Foundation or pathway options may be available through the provider or partner institutions — check directly with Collarts. All entry requirements are subject to the provider's discretion and CRICOS registration conditions.
This course includes a compulsory work-integrated learning component: a 6-week placement at 10 hours per week (approximately 60 total hours). This industry placement is designed to give students practical experience in a marketing environment, such as a corporate office, agency, or non-profit organisation. It may involve tasks like market research, campaign support, social media management, or event coordination. Work placements are arranged by the provider or can be sourced by the student with approval. This hands-on experience is valuable for building a professional network and enhancing employability after graduation.
The Bachelor of Marketing is delivered at three campuses in Melbourne's inner-north: 208 Wellington Street, Collingwood; 67-69 Cromwell Street, Collingwood; and Level 2, 156 George Street, Fitzroy. These locations are in the City of Yarra, approximately 3-5 km from Melbourne's central business district. Collingwood and Fitzroy are vibrant, artsy suburbs with excellent public transport (trams, trains, and buses). The area is known for its creative culture, cafes, and galleries, making it an inspiring environment for arts and marketing students. Melbourne itself is a top study destination with over 100 CRICOS-registered providers and a large international student community.
International students enrolled in this course must hold a Student visa (Subclass 500). This visa allows study at a CRICOS-registered provider and includes work rights: 48 hours per fortnight during term and unlimited hours during scheduled breaks (subject to visa conditions). Applicants must demonstrate genuine temporary entrant (GTE) intent, sufficient financial capacity, and maintain Overseas Student Health Cover (OSHC) for the duration of their stay. The visa application charge is currently A$1,600 for the main applicant. HeadStart Academy recommends consulting a registered migration agent (MARA) for personalised advice. For official information, visit the Department of Home Affairs website.
Follow these three steps to apply for the Bachelor of Marketing at Australian College of the Arts: 1. Research CRICOS-registered providers: Use HeadStart Academy's directory to compare courses and confirm CRICOS registration. 2. Apply directly to your chosen institution: Submit your application to Collarts (www.collarts.edu.au) with required documents (academic transcripts, English test results, passport copy). Check application deadlines and entry requirements. 3. Receive your Confirmation of Enrolment (CoE) and apply for your Student visa (Subclass 500): Once you accept an offer, the provider will issue a CoE. Use this to apply for your visa online through the Department of Home Affairs. Remember to arrange OSHC and plan your finances.
Melbourne is consistently ranked as one of the world's most liveable cities. It offers a multicultural environment, high-quality education, and a strong job market. For marketing students, Melbourne is home to many global and local brands, advertising agencies, and tech startups. The city's creative industries are particularly strong, with events like Melbourne Fashion Week and the Melbourne International Film Festival. Public transport is extensive, making it easy to commute to Collarts campuses. However, living costs are moderate compared to Sydney — expect to budget around A$25,000 per year for living expenses. Consider your lifestyle preferences and career goals when deciding if Melbourne is the right study destination for you.
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Bachelor of Marketing is a CRICOS-registered programme at Australian College of the Arts Pty Ltd. Use this register extract [CRICOS register, Apr 2026] to cross-check codes, duration and indicative fees before you apply.
This page is general information only and not migration advice. Confirm Student visa (Subclass 500) requirements with the Department of Home Affairs.