Bachelor of Business (Marketing) (CRICOS course code 108395A) is a Bachelor Degree delivered by ICHM Pty Ltd over 2 years 11 months (~152 weeks). This course is designed for international students seeking to build a career in marketing within Australia’s dynamic business environment. Taught at the International College of Hotel Management in Adelaide, South Australia, the program combines theoretical knowledge with practical work-integrated learning, including a 12-week industry placement. ICHM Pty Ltd (CRICOS 02914G) is a private institution registered on the Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS) – the official source for courses available to international students in Australia. Whether you aim to work in brand management, digital marketing, or market research, this qualification provides a solid foundation. HeadStart Academy brings you this information to help you navigate your study choices confidently, with data sourced directly from the CRICOS register as at April 2026.
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This course falls under the field of education 080505 – Marketing, within the broader Management and Commerce group (08). At AQF Level 7 (Bachelor Degree), graduates typically develop advanced knowledge and skills in marketing theory, consumer behaviour, market research, advertising, and strategic marketing management. They learn to analyse markets, develop marketing plans, and apply digital marketing tools. While the exact syllabus is set by ICHM Pty Ltd, students can expect to engage in case studies, group projects, and real-world marketing challenges. The program often covers areas such as brand management, international marketing, and marketing analytics, preparing graduates for roles in a variety of industries. All CRICOS-registered courses must meet national standards, ensuring your qualification is recognised across Australia and internationally.
The Bachelor of Business (Marketing) is a single qualification (no dual awards) and does not include foundation studies. The total duration recorded on the CRICOS register is 152 weeks (approximately 2 years and 11 months). Instruction is in English. Students typically study full-time on campus at ICHM’s Adelaide location. The course structure may include a mix of lectures, tutorials, and independent study. As an international student, you will need to maintain satisfactory course progress to comply with your student visa conditions. The duration reflects the minimum time required to complete the course; actual completion time may vary depending on study load and any credit exemptions.
The total indicative tuition fee for this course is A$57,454, with non-tuition fees of A$250, bringing the estimated total to A$57,704. These fees are sourced from the CRICOS register as at April 2026 and are set by ICHM Pty Ltd. Please note: fees are subject to change, and you should always confirm current amounts directly with the provider at http://www.ichm.edu.au. The following costs are NOT included in the above: Overseas Student Health Cover (OSHC) – mandatory for international students; living expenses (accommodation, food, transport); and the student visa application charge (currently A$710 for Subclass 500, but subject to change). Adelaide is a relatively affordable city for students, with weekly rent for a shared apartment averaging A$150–A$250, groceries around A$60–A$80, and public transport costs about A$25–A$40. Use the official Department of Home Affairs financial capacity guidelines (currently approximately A$21,041 per year for living costs) as a baseline.
General entry requirements for this Bachelor Degree level include completion of Australian Year 12 (or equivalent) and an English language proficiency test. Indicative English requirements: IELTS overall band score of 6.0–6.5, with no band below 5.5–6.0. Equivalent scores from TOEFL, PTE, or Cambridge English may also be accepted. Some providers may require specific prerequisite subjects or a minimum academic grade. If you do not meet the direct entry requirements, ICHM Pty Ltd may offer pathway programs such as a Foundation Studies or Diploma. Always check the institution’s official website or contact their admissions team for the exact entry criteria. Meeting the minimum requirements does not guarantee admission, as places are competitive. For visa purposes, your English proficiency must meet Department of Home Affairs requirements.
This course includes a compulsory work component of 12 weeks, with 20 hours per week, totalling approximately 240 hours. This work-integrated learning (WIL) is typically an industry placement, internship, or practical project within a marketing or business setting. It gives you real-world experience, helping you apply classroom knowledge and build professional networks. The placement is arranged by the provider or self-sourced with provider approval. The work hours count towards your course completion and are an integral part of the curriculum. During the placement, you remain under your student visa with standard work conditions. This practical component enhances your employability and may lead to job offers after graduation.
This course is delivered at the International College of Hotel Management in Adelaide, South Australia. Adelaide is the capital of South Australia, known for its vibrant culture, affordable living, and strong student community. The city is home to over 100 CRICOS-registered providers offering hundreds of courses. As a student, you will have access to modern campus facilities, public transport (free trams within the city), and a range of student support services. Adelaide’s population is around 1.3 million, and its cost of living is lower than Sydney or Melbourne, making it a popular choice for international students. The campus is well-connected by bus and train, and the city offers a safe and welcoming environment.
International students enrolling in this course will likely need a Student visa (Subclass 500). This visa allows you to study full-time, work up to 48 hours per fortnight during term (unlimited during scheduled breaks), and bring eligible family members. Key requirements include: genuine temporary entrant (GTE) criteria – you must demonstrate a genuine intention to stay temporarily for study; sufficient financial capacity to cover tuition, living costs, and OSHC; and meet health and character requirements. Overseas Student Health Cover (OSHC) is mandatory for the duration of your visa. You must maintain enrolment in a CRICOS-registered course and make satisfactory course progress. After graduation, you may be eligible for a Temporary Graduate visa (Subclass 485) to work in Australia. Note: HeadStart Academy is not a registered migration agent – consult a MARA-registered agent or visit the Department of Home Affairs for personalised advice.
Follow these three steps to apply for the Bachelor of Business (Marketing) at ICHM Pty Ltd: 1. **Research CRICOS-registered providers** – Use the official CRICOS register (cricos.education.gov.au) or HeadStart Academy to find courses that match your goals. Filter by course level (Bachelor Degree), field (Marketing), and city (Adelaide). Confirm that ICHM Pty Ltd (CRICOS 02914G) offers the course code 108395A. 2. **Apply directly to your chosen institution** – Visit ICHM’s website (http://www.ichm.edu.au) to check entry requirements, English test scores, and application deadlines. Submit your academic transcripts, English language results (if needed), and any other required documents. You may need to pay an application fee. 3. **Receive your Confirmation of Enrolment (CoE) and apply for your Student visa** – Once ICHM accepts your application, you will receive a CoE. Use this to apply for a Student visa (Subclass 500) online via the Department of Home Affairs. Prepare for GTE interview, provide evidence of funds and OSHC, and meet health requirements. Visa processing times vary; apply well in advance.
Adelaide offers a relaxed lifestyle, affordable cost of living, and a strong focus on education. With over 100 CRICOS-registered providers, you’ll find a diverse range of courses. The city has a vibrant food and arts scene, and its beaches are just minutes from the city centre. Living costs are lower than in Sydney or Melbourne: average weekly rent for a student share house is around A$180–A$250, groceries A$60–A$80, and a three-zone public transport pass about A$45. Adelaide’s climate is Mediterranean, with mild winters and warm summers. If you prefer a quieter, more affordable environment with good job opportunities in growing sectors like health, education, and technology, Adelaide could be a great choice.
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Bachelor of Business (Marketing) is a CRICOS-registered programme at ICHM Pty Ltd. Use this register extract [CRICOS register, Apr 2026] to cross-check codes, duration and indicative fees before you apply.
This page is general information only and not migration advice. Confirm Student visa (Subclass 500) requirements with the Department of Home Affairs.