Diploma of Business (Marketing) (CRICOS course code 108399H) is a Diploma delivered by ICHM Pty Ltd over 48 weeks (~11 months). This course is designed for international students seeking foundational knowledge in marketing principles, consumer behaviour, and business strategy. As a Diploma (AQF Level 5) in the field of Management and Commerce (080505 Marketing), it provides a pathway to further study or entry-level roles in marketing. ICHM Pty Ltd is a private CRICOS-registered provider (02914G) based in Adelaide, South Australia. The course is taught entirely in English and includes no mandatory work component. With indicative tuition fees of A$19,984 and non-tuition fees of A$250, the estimated total cost is A$20,234. All data is sourced from the official CRICOS register as at April 2026. HeadStart Academy is a free resource—no commission, no referral fees—helping you make informed decisions about studying in Australia.
This Diploma is classified under the field of Sales and Marketing (080505) within Management and Commerce. Students typically gain a broad understanding of marketing principles, consumer behaviour, market research, advertising, and digital marketing. The course covers strategic planning, brand management, and communication skills essential for business environments. At AQF Level 5, graduates develop cognitive and technical skills to analyse and apply marketing concepts in real-world contexts. While syllabi vary by provider, you can expect to engage with case studies, group projects, and assessments that simulate workplace scenarios. The course does not lead to a dual qualification or foundation studies.
The course is listed on the CRICOS register as 48 weeks (~11 months). All instruction is in English. This is a single qualification (not a dual award). Study mode is typically full-time, face-to-face at the delivery location. As an international student, you must maintain full-time enrolment to comply with student visa conditions. The duration allows for planned academic breaks, but the total study weeks are 48. Remember that CRICOS registration ensures the course meets Australian quality standards for international students.
The CRICOS register lists indicative tuition fees of A$19,984 for this course, with non-tuition fees of A$250, giving an estimated total of A$20,234. These fees are set by ICHM Pty Ltd and are subject to change. They do not include Overseas Student Health Cover (OSHC), living expenses (rent, food, transport), or the student visa application charge. For the most current fees, always check the provider's website. As a reference, the Australian Government recommends budgeting approximately A$21,041 per year for living costs (off-campus). Adelaide, being a more affordable capital city, may have lower weekly rent (around A$150–250 for shared accommodation) compared to Sydney or Melbourne.
For this Diploma level, providers typically require an IELTS score of 5.5–6.0 overall (or equivalent English test). You will also need to have completed Year 12 or equivalent in your home country. Some providers offer pathway programs if you don't meet the direct entry requirements—contact ICHM Pty Ltd for options. As an international student, you must meet the Genuine Temporary Entrant (GTE) requirement and have sufficient funds for tuition, living costs, and OSHC. Always confirm exact entry requirements with the provider.
No work component. This course does not include a mandatory work or internship placement. However, as a student visa holder, you are eligible to work up to 48 hours per fortnight during term and unlimited hours during scheduled holidays, subject to visa conditions. Work rights are granted by the Department of Home Affairs and are not tied to this specific course.
The course is delivered at International College of Hotel Management in Adelaide, South Australia. Adelaide is the capital of South Australia, known for its affordability and high quality of life. The city hosts over 30,000 international students and has more than 100 CRICOS-registered providers. Public transport is accessible via buses, trams, and trains, with a student concession card available. Studying in Adelaide offers a more relaxed pace compared to larger cities, with a cost of living around 10–15% lower than Sydney or Melbourne.
Adelaide is a compact, safe city with a strong focus on education and research. It boasts several universities and a vibrant student community. If you prefer a quieter environment with lower living costs, Adelaide may be ideal. However, if you seek a larger job market or more cosmopolitan options, consider Sydney or Melbourne. This course's marketing focus can lead to opportunities in Adelaide's growing business sector, but you may need to be willing to relocate for certain roles. Weigh these factors against your personal and career goals.
To study this course, you will need a Student visa (Subclass 500). This visa requires you to be enrolled in a CRICOS-registered course, maintain OSHC, and demonstrate genuine temporary stay. As of 2023, student visa holders can work 48 hours per fortnight during study periods. The ESOS Act (Education Services for Overseas Students) protects your rights, including tuition fee protection, course quality, and refund policies. All CRICOS-registered providers must comply with ESOS. For visa applications, consult a registered migration agent (MARA) or visit homeaffairs.gov.au. HeadStart Academy does not provide immigration advice.
Follow these three steps to apply for Diploma of Business (Marketing) at ICHM Pty Ltd: 1. Research CRICOS-registered providers: Use HeadStart Academy to filter by course level (Diploma), field (Marketing), and location (Adelaide). Confirm ICHM Pty Ltd (CRICOS 02914G) meets your criteria. 2. Apply directly to ICHM Pty Ltd: Check entry requirements (English test scores, academic transcripts, passport) and application deadlines on their website (http://www.ichm.edu.au). Submit your application as instructed. 3. Receive your Confirmation of Enrolment (CoE) and apply for your Student visa (Subclass 500): Once accepted, ICHM will issue a CoE. Use this to apply for your visa. Remember to arrange OSHC and prepare for the GTE interview. For detailed visa guidance, see our Student Visa page.
Q1: How much does Diploma of Business (Marketing) cost at ICHM Pty Ltd? A: Indicative fees are A$19,984 tuition plus A$250 non-tuition, total A$20,234. These figures are from the CRICOS register (April 2026) and subject to change. OSHC, living expenses, and visa fees are extra.
Q2: How long is Diploma of Business (Marketing)? A: The course duration is 48 weeks (~11 months) as per CRICOS. This is a full-time program, typically studied face-to-face in Adelaide.
Q3: What are the entry requirements for Diploma of Business (Marketing)? A: You need IELTS 5.5–6.0 overall (or equivalent) and completion of Year 12 or equivalent. Check with ICHM for specific academic prerequisites and pathway options.
Q4: Where is Diploma of Business (Marketing) delivered? A: The course is delivered at International College of Hotel Management in Adelaide, South Australia. It is the only location listed on CRICOS for this course.
Ready to start your study journey? Explore this course on ICHM's website or use HeadStart Academy to find more CRICOS-registered options in Adelaide.
Diploma of Business (Marketing) is a CRICOS-registered programme at ICHM Pty Ltd. Use this register extract [CRICOS register, Apr 2026] to cross-check codes, duration and indicative fees before you apply.
This page is general information only and not migration advice. Confirm Student visa (Subclass 500) requirements with the Department of Home Affairs.