Bachelor of Business (Marketing) (CRICOS course code 110052F) is a Bachelor Degree delivered by Queensland Institute of Higher Education Pty Ltd over 3 years. This qualification sits at AQF Level 7 and is designed to equip students with foundational and advanced knowledge in marketing, consumer behavior, and strategic business management. Graduates typically pursue careers in brand management, digital marketing, market research, or sales leadership. As a CRICOS-registered program, international students can be confident in its quality and compliance with Australian education standards. The course is offered across two vibrant Australian cities – Brisbane and Sydney – giving students the flexibility to choose their study environment.
This program falls under the field of Management and Commerce (08), specifically Sales and Marketing (0805). Students explore core marketing principles, consumer psychology, advertising, and data-driven decision making. The curriculum integrates theoretical frameworks with practical applications, preparing graduates to analyze markets, develop campaigns, and manage brand portfolios. While the specific syllabus is determined by the provider, typical learning outcomes include the ability to design marketing strategies, evaluate consumer trends, and communicate effectively across cultural contexts. No dual qualifications or foundation studies are attached to this course.
The course runs for 3 years (156 weeks) as recorded on the CRICOS register. Instruction is in English. It is a single qualification with no integrated work component. Full-time study is expected, with a standard intake schedule. Students should plan for the full 3-year commitment, though part-time options may be available under certain visa conditions – always check with the provider.
Tuition fees are set at A$48,000 for the entire program, with additional non-tuition fees of A$250, bringing the estimated total to A$48,250. These are indicative figures sourced from the CRICOS register as at April 2026. Fees do not include Overseas Student Health Cover (OSHC), living costs, or the visa application charge. For the most current fees, always visit the provider's website at www.aiihe.edu.au. Remember, costs can change, so budget a little extra for materials, travel, and personal expenses.
International applicants typically need an IELTS score of 6.0–6.5 overall with no band below 5.5–6.0 (or equivalent English test). They must also hold a senior secondary qualification that meets Australian standards for university entry. Some applicants may be admitted via foundation or pathway programs – the provider can assess individual cases. Meeting the minimum requirements does not guarantee admission; the provider will evaluate each application holistically.
This course does not include a mandatory work component. However, students on a Student visa (Subclass 500) may work up to 48 hours per fortnight during term and unlimited hours during scheduled breaks, subject to visa conditions. Work opportunities can help offset living costs, but the primary purpose of the visa is study.
The course is delivered at two campuses: Level 23 & 24, 343 Albert St, Brisbane, QLD, and Level 8, 540 George St, Sydney, NSW 2000. Both campuses are in central business districts with excellent public transport access. Brisbane is home to over 100 CRICOS-registered providers and a student population of around 150,000, offering a more affordable lifestyle compared to Sydney. Sydney has over 200 registered providers and a student population exceeding 250,000, but living costs are higher – indicative weekly rent in Sydney is around $350–$550 versus $200–$350 in Brisbane. Students should consider their budgetary and lifestyle preferences when choosing a campus.
International students require a Student visa (Subclass 500) to study this course full-time. Visa conditions include maintaining enrolment in a CRICOS-registered course, meeting attendance and academic progress requirements, holding OSHC for the duration of the visa, and satisfying the Genuine Temporary Entrant (GTE) criterion. Work rights are 48 hours per fortnight during term and unlimited during scheduled breaks. Financial capacity must be demonstrated to cover tuition, living costs (estimated at $21,041 per year for a single student), travel, and dependents if applicable. Always consult the Department of Home Affairs or a registered MARA agent for personal visa advice.
Follow these three steps to secure your place in Bachelor of Business (Marketing) at Queensland Institute of Higher Education Pty Ltd: 1. Research CRICOS-registered providers: Use HeadStart Academy to filter by course level, field, and city. Confirm that Queensland Institute of Higher Education (CRICOS 04013G) is a fit for your goals. 2. Apply directly to your chosen institution: Prepare your academic transcripts, English test results, and any required documents. Check application deadlines and submit through the provider's portal at www.aiihe.edu.au. 3. Receive your Confirmation of Enrolment (CoE) and apply for your Student visa (Subclass 500): Once accepted, the provider issues a CoE. Use this to apply for your visa online via the Department of Home Affairs. Ensure you have OSHC and sufficient funds.
Both cities offer a high quality of life, but differences in cost and atmosphere matter. Brisbane's climate is subtropical, its rent is more affordable, and its student community is growing rapidly. Sydney is larger, more expensive, and has a faster pace. If you prefer a quieter, budget-friendly environment with easy access to beaches and outdoor activities, Brisbane suits you. If you want a bustling global city with endless networking opportunities and cultural attractions, Sydney is better. Either way, you'll benefit from Australia's ESOS Act protections and a world-class education system.
Ready to start your marketing journey in Australia? Explore more courses or contact Queensland Institute of Higher Education directly.
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Bachelor of Business (Marketing) is a CRICOS-registered programme at Queensland Institute of Higher Education Pty Ltd. Use this register extract [CRICOS register, Apr 2026] to cross-check codes, duration and indicative fees before you apply.
This page is general information only and not migration advice. Confirm Student visa (Subclass 500) requirements with the Department of Home Affairs.