Bachelor of Business (Marketing) (CRICOS course code 110194C) is a Bachelor Degree delivered by Melbourne Institute of Higher Education Pty Ltd over 3 years. This AQF Level 7 program equips students with foundational business knowledge and specialised marketing skills, preparing them for roles in brand management, digital marketing, market research, and strategic communications. As a CRICOS-registered course (provider code 04018B), it meets the standards required for international student enrolment, including ESOS Act protections. Melbourne Institute of Higher Education, a private higher education provider based in Preston, Victoria, offers this program to both domestic and international students. The course is delivered entirely in English, with a focus on developing critical thinking, analytical, and communication skills. Students will engage with contemporary marketing theories and practical applications, learning to analyse markets, design campaigns, and evaluate business performance. This degree is classified under the field of Management and Commerce (0803), specifically Business and Management, n.e.c. (080399).
Bachelor of Business (Marketing) (CRICOS course code 110194C) is a Bachelor Degree delivered by Melbourne Institute of Higher Education Pty Ltd over 3 years. This AQF Level 7 program equips students with foundational business knowledge and specialised marketing skills, preparing them for roles in brand management, digital marketing, market research, and strategic communications. As a CRICOS-registered course (provider code 04018B), it meets the standards required for international student enrolment, including ESOS Act protections. Melbourne Institute of Higher Education, a private higher education provider based in Preston, Victoria, offers this program to both domestic and international students. The course is delivered entirely in English, with a focus on developing critical thinking, analytical, and communication skills. Students will engage with contemporary marketing theories and practical applications, learning to analyse markets, design campaigns, and evaluate business performance. This degree is classified under the field of Management and Commerce (0803), specifically Business and Management, n.e.c. (080399).
This Bachelor Degree (AQF Level 7) covers the broad discipline of Management and Commerce, with a specialised focus on Marketing. Students explore core business areas such as accounting, economics, organisational behaviour, and business law, alongside advanced marketing subjects like consumer behaviour, advertising, digital marketing, and strategic brand management. The curriculum is designed to develop transferable skills in problem-solving, data analysis, and project management. Graduates typically gain a comprehensive understanding of business operations and the ability to apply marketing principles in real-world contexts. The course does not lead to a dual qualification or foundation studies. For a detailed syllabus, prospective students should contact Melbourne Institute of Higher Education directly.
The Bachelor of Business (Marketing) has a CRICOS-registered duration of 3 years, equivalent to 156 weeks of full-time study. The language of instruction is English. This is a single qualification — no dual awards are offered. The study mode is full-time, typically requiring 15-20 hours of classes per week plus independent study. International students must maintain full-time enrolment to comply with their student visa conditions. Melbourne Institute of Higher Education may offer part-time options in limited circumstances, but this should be confirmed with the provider.
Indicative fees for this program are set by Melbourne Institute of Higher Education Pty Ltd and sourced from the CRICOS register (April 2026). Tuition is A$49,200 for the full program, with non-tuition fees of A$500, giving an estimated total of A$49,700. Please note: Overseas Student Health Cover (OSHC), living expenses, and the visa application charge are not included in this estimate. OSHC is mandatory for student visa holders — see our OSHC guide for more. Living costs in Melbourne are approximately A$25,000 per year, covering rent, food, and transport (see study in Victoria page). Fees are indicative only and subject to change; always confirm directly with the provider at www.mihe.vic.edu.au before applying.
Entry requirements for this Bachelor Degree typically include successful completion of an Australian Year 12 qualification (or equivalent) with satisfactory grades. For international students, English language proficiency is required, with an indicative IELTS score of 6.0 to 6.5 overall and no band below 5.5 to 6.0 (depending on provider policy). Other accepted tests include TOEFL, PTE Academic, and Cambridge English. Melbourne Institute of Higher Education may also consider prior study or work experience. Foundation or pathway programs may be available for students who do not meet direct entry — contact the provider for details.
This course does not include a mandatory work component. However, students may undertake voluntary work placements or part-time employment to gain industry experience. Student visa holders are permitted to work up to 48 hours per fortnight during study periods and unlimited hours during scheduled breaks. Always check your visa conditions.
The course is delivered at 150 High Street, Preston, Victoria 3070. Preston is a vibrant suburb in Melbourne's north, approximately 10 km from the CBD. It is well-served by public transport, including Preston Station (Mernda line), tram routes along High Street, and several bus routes. Melbourne has one of Australia's largest international student populations, with over 200,000 students across its universities and colleges. The suburb offers a range of student-friendly accommodation, from apartments to shared houses, with indicative weekly rent of A$250–A$400. Groceries and transport add approximately A$200 per week. Preston is home to a diverse community, with shopping precincts, parks, and easy access to Melbourne's cultural attractions.
International students studying this course on a full-time basis are eligible for a Student visa (Subclass 500). Key visa conditions include: maintaining enrolment in a CRICOS-registered course, meeting Genuine Temporary Entrant (GTE) requirements, having adequate health insurance (OSHC), and demonstrating sufficient financial capacity to cover tuition, living costs (approx. A$25,000/year), and travel. Student visa holders can work up to 48 hours per fortnight during term and unlimited hours during scheduled breaks. Dependants may be eligible for Subclass 500 visas with full work rights. For detailed visa advice, consult the Department of Home Affairs or a registered migration agent (MARA). HeadStart Academy provides guidance only — not immigration advice.
1. Research CRICOS-registered providers: Use HeadStart Academy to filter Bachelor Degree courses in Marketing under the field of Management and Commerce. Confirm that Melbourne Institute of Higher Education (CRICOS 04018B) is registered to offer this course (110194C). 2. Apply directly to your chosen institution: Check entry requirements, including English language test scores (IELTS 6.0-6.5) and prior qualifications. Submit an application through Melbourne Institute of Higher Education's admissions portal or contact them for deadlines. You may need to provide transcripts, references, and a personal statement. 3. Receive your Confirmation of Enrolment (CoE) and apply for your Student visa (Subclass 500): Once accepted, the provider will issue a CoE. Use this to lodge your visa application with the Department of Home Affairs. Ensure you have OSHC arranged and sufficient funds. For step-by-step guidance, see our Student visa section.
Preston, located in Melbourne's northern suburbs, offers a balanced lifestyle for international students. With a mix of residential areas and commercial hubs, Preston provides easy access to Melbourne CBD via train (30 minutes) and tram. The suburb has a growing student community, with several higher education providers nearby. Living costs in Melbourne are higher than in smaller Australian cities, but still lower than Sydney. A single person's weekly budget including rent, food, and transport is around A$400–A$600. Preston offers affordable rental options compared to the city centre. The area also boasts cultural diversity, with many international grocery stores, restaurants, and markets. For those considering studying business and marketing here, Preston's proximity to Melbourne's central business district means opportunities for internships and networking are close by. However, students should consider that Melbourne is a large city with a competitive job market — building a professional network while studying is key.
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Bachelor of Business (Marketing) is a CRICOS-registered programme at Melbourne Institute of Higher Education Pty Ltd. Use this register extract [CRICOS register, Apr 2026] to cross-check codes, duration and indicative fees before you apply.
This page is general information only and not migration advice. Confirm Student visa (Subclass 500) requirements with the Department of Home Affairs.