Master of Research (Marketing) (CRICOS course code 112100J) is a Masters Degree (Research) delivered by University of South Australia (UniSA) over 2 years 1 month (~107 weeks). This program is designed for students aiming to advance their research skills in marketing, preparing them for careers in academia, industry, or consulting. Delivered at UniSA's City West Campus in Adelaide, the course offers a pathway into doctoral studies or senior roles in marketing. As a CRICOS-registered course (provider CRICOS 00121B), it meets Australian Government standards for international students, ensuring quality education and ESOS Act protections.
Master of Research (Marketing) (CRICOS course code 112100J) is a Masters Degree (Research) delivered by University of South Australia (UniSA) over 2 years 1 month (~107 weeks). This research-intensive program immerses students in advanced marketing theory, quantitative and qualitative research methods, and independent thesis work. Graduates emerge with the ability to design and execute original research, critically evaluate literature, and contribute to the field of sales and marketing. The course is classified under the field of education 080500 — Sales and Marketing, n.f.d., reflecting its broad focus on marketing principles and research. UniSA is a government-owned institution, and its CRICOS registration (00121B) guarantees compliance with national quality standards. International students benefit from Australia's robust regulatory framework, including the ESOS Act and the National Code of Practice for Providers of Education and Training to Overseas Students.
As a research master's in Marketing, students engage in advanced coursework and a substantial research project. Typical learning areas include consumer behaviour, brand management, digital marketing analytics, strategic marketing, and research methodologies. Students develop skills in data collection and analysis, academic writing, and critical thinking. The program culminates in a thesis that demonstrates original contribution to knowledge. While specific subjects vary per institution, graduates typically gain the ability to solve complex marketing problems and communicate findings effectively. This level of study (AQF Level 9) prepares students for further PhD study or senior roles in marketing research, consultancy, and management.
The Master of Research (Marketing) is scheduled for 2 years 1 month (~107 weeks) as recorded on the CRICOS register. The program is delivered in English and is a single qualification (not a dual degree). Students are expected to study full-time, engaging in coursework, seminars, and independent research under supervision. Part-time options may be available for domestic students but international students must maintain full-time enrolment to comply with visa conditions. The research component requires a sustained commitment, typically leading to a supervised thesis.
Indicative tuition fees for the Master of Research (Marketing) are A$84,000 for the total program. Non-tuition fees are listed as A$0 on the CRICOS register. Therefore, the estimated total fee is A$84,000. Please note that this amount does not include Overseas Student Health Cover (OSHC), living costs, or the visa application charge. OSHC is mandatory for international students and costs approximately A$500–A$700 per year. Living costs in Adelaide are generally lower than in Sydney or Melbourne; indicative weekly expenses include rent (A$150–A$400), groceries (A$80–A$150), and transport (A$30–A$60). Always confirm current fees directly with University of South Australia (UniSA) at www.unisa.edu.au.
English language requirements vary by provider — typically IELTS 5.5–7.0 overall depending on course level. For a Masters Degree (Research), a higher English proficiency is usually expected, often IELTS 6.5–7.0 or equivalent. Applicants should hold a bachelor's degree in a relevant field (e.g., marketing, business, economics) with a strong academic record. Some providers require a research proposal or prior research experience. Foundation or pathway programs are not typically offered for this level; students should check with University of South Australia (UniSA) for specific entry criteria, including any prerequisite subjects or work experience.
No work component — this course does not include a mandatory work component. However, students may undertake voluntary work or internships independently, subject to their visa conditions. Student visa (Subclass 500) holders can work up to 48 hours per fortnight during study periods and unlimited hours during scheduled breaks. This allows students to gain Australian work experience while studying.
The Master of Research (Marketing) is delivered at University of South Australia, City West Campus in Adelaide, South Australia. Adelaide is a vibrant city with a growing international student population, home to over 30 CRICOS-registered providers offering thousands of courses. The city is known for its affordable living costs compared to Sydney and Melbourne. City West Campus is well-served by public transport, including buses and trams, making it accessible from all parts of Adelaide. The campus offers modern facilities including libraries, research centres, and student support services.
International students enroling in this course will need a Student visa (Subclass 500). This visa allows full-time study, work rights (48 hours per fortnight during term, unlimited during breaks), and includes dependant options. To apply, you must hold a Confirmation of Enrolment (CoE) from University of South Australia (UniSA). You must also meet the Genuine Temporary Entrant (GTE) requirement, arrange Overseas Student Health Cover (OSHC), and demonstrate sufficient financial capacity to cover tuition, living costs, and travel. HeadStart Academy recommends consulting the Department of Home Affairs or a registered migration agent (MARA) for personalised advice.
Follow these three steps to apply for the Master of Research (Marketing) at University of South Australia (UniSA): 1. Research CRICOS-registered providers: Use HeadStart Academy to filter by course level (Masters Degree Research), field (Management and Commerce), and location (Adelaide). Compare providers and confirm CRICOS registration. 2. Apply directly to your chosen institution: Visit www.unisa.edu.au to check specific entry requirements, English language test scores (e.g., IELTS), and application deadlines. Submit your application with supporting documents, including a research proposal if needed. 3. Receive your Confirmation of Enrolment (CoE) and apply for your Student visa (Subclass 500): Once UniSA issues your CoE, apply for a student visa through the Department of Home Affairs. Include OSHC, GTE statement, and financial evidence.
Adelaide is a compact, affordable city with a strong focus on education and innovation. It hosts over 30 CRICOS-registered providers and more than 40,000 international students. The cost of living is among the lowest of Australian capital cities, with indicative weekly rent for a shared apartment around A$150–A$250, and a monthly public transport pass under A$100. The city has a lively arts scene, multiple festivals, and easy access to beaches and wine regions. For students in management and commerce, Adelaide offers a growing business ecosystem with opportunities for networking and internships. However, if you prefer a larger city with more corporate headquarters, consider Sydney or Melbourne. HeadStart Academy helps you explore all options across Australia.
Ready to start your research journey? Visit University of South Australia’s website to apply or use HeadStart Academy to explore more courses.
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Master of Research (Marketing) is a CRICOS-registered programme at University of South Australia (UniSA). Use this register extract [CRICOS register, Apr 2026] to cross-check codes, duration and indicative fees before you apply.
This page is general information only and not migration advice. Confirm Student visa (Subclass 500) requirements with the Department of Home Affairs.