Bachelor of Digital Marketing (CRICOS course code 112716K) is a Bachelor Degree delivered by PBL Education Pty Ltd over 3 years. This program, classified under Field of Education 08 - Management and Commerce (0805 Sales and Marketing), provides a comprehensive foundation in marketing principles with a focus on digital strategies. Graduates gain essential skills for careers in digital marketing, social media management, and campaign planning. The course is delivered at the provider's Sydney campus, offering students exposure to a vibrant business environment. As a CRICOS-registered course, it meets Australian standards for international students, ensuring quality education and ESOS Act protections. This page covers everything you need to know: fees, entry requirements, work components, and the student visa process.
The Bachelor of Digital Marketing equips students with a blend of marketing theory and practical digital skills. The curriculum typically covers areas such as consumer behaviour, data analytics, search engine marketing, content strategy, and social media management. At the bachelor degree level (AQF Level 7), students develop critical thinking, problem-solving, and communication abilities relevant to marketing roles. This course is designed to prepare graduates for the evolving digital landscape, enabling them to create effective marketing campaigns using modern tools and platforms. While specific subjects vary, the program ensures a solid grounding in marketing fundamentals with a digital focus.
This Bachelor of Digital Marketing has a duration of 3 years (156 weeks) as recorded on the CRICOS register. Instruction is in English. It is a single qualification (no dual award) and does not include foundation studies. Students are expected to study full-time to maintain visa compliance. The course is delivered face-to-face at the provider's Sydney location, with no online component indicated.
The indicative tuition fee for this course is A$51,600. Non-tuition fees (such as administration charges) are A$200, bringing the estimated total to A$51,800. These fees are sourced from the CRICOS register as of April 2026 and are subject to change. The provider may revise fees annually. Additionally, students should budget for Overseas Student Health Cover (OSHC), living costs (approximately A$500–700 per week in Sydney for rent, food, and transport), and the visa application charge. Always check the provider's website at www.igi.edu.au for the most current fee schedule.
International applicants typically need an IELTS score of 6.0–6.5 overall with no band below 5.5–6.0, or equivalent. Prior qualifications equivalent to Australian Year 12 are expected for bachelor degree entry. Some providers may consider foundation or pathway programs for students who do not meet direct entry requirements. For specific entry criteria, including academic prerequisites and English language tests accepted, refer directly to PBL Education Pty Ltd. Meeting minimum requirements does not guarantee admission.
This course includes a compulsory work component: 12 weeks of work-integrated learning at 12.5 hours per week (approximately 150 total hours). This typically takes the form of an industry placement or internship, allowing students to apply their classroom knowledge in a real-world digital marketing environment. Such experiences enhance employability and provide valuable Australian industry exposure. Detailed arrangements are managed by the provider.
The course is delivered at Level 4, 540 George Street, Sydney NSW 2000. Sydney is Australia's largest city and a major hub for business, media, and marketing. The campus is located in the heart of the CBD, with excellent public transport access via trains, buses, and light rail. Sydney is home to over 200 CRICOS-registered providers, offering a diverse student community. International students in Sydney often share accommodation near the city or in suburbs like Chippendale, Ultimo, or Haymarket, with weekly rent ranging from A$250 to A$600.
International students enrolling in this course will require a Student visa (Subclass 500). This visa allows you to study full-time in a CRICOS-registered course. Student work rights permit up to 48 hours per fortnight during term and unlimited hours during scheduled breaks, subject to visa conditions. You must also meet the Genuine Temporary Entrant (GTE) requirement, maintain Overseas Student Health Cover (OSHC) for the duration of your stay, and demonstrate sufficient financial capacity to cover tuition, living costs, and travel. All student visas are subject to Department of Home Affairs approval. HeadStart Academy does not provide migration advice; consult a registered MARA agent or the Department of Home Affairs.
Sydney offers a dynamic study environment with a mix of urban lifestyle and natural attractions. The city has a large international student population, estimated at over 150,000, creating a multicultural community. Living costs are higher than other Australian cities, with average weekly expenses of A$500–700 for rent, groceries, and transport. However, part-time work can help offset costs. Sydney's marketing industry is robust, with many agencies and corporate headquarters located nearby, providing networking and career opportunities. Consider your budget, lifestyle preferences, and career goals when deciding if Sydney is the right fit.
Ready to apply? Use the three-step guide below to start your journey to studying Bachelor of Digital Marketing in Sydney.
Bachelor of Digital Marketing is a CRICOS-registered programme at PBL Education Pty Ltd. Use this register extract [CRICOS register, Apr 2026] to cross-check codes, duration and indicative fees before you apply.
This page is general information only and not migration advice. Confirm Student visa (Subclass 500) requirements with the Department of Home Affairs.