Master of Marketing Adelaide University

Master of Marketing (CRICOS 115929F) at Adelaide University

Master of Marketing (CRICOS course code 115929F) is a Masters Degree (Coursework) delivered by Adelaide University over 2 years. This program is designed for students who want to deepen their expertise in marketing strategy, consumer behaviour, and brand management within a global context. As a CRICOS-registered course, it meets the standards required for international student visas, ensuring you can study in Australia with confidence. Adelaide University is a government-owned institution (CRICOS 04249J) located in South Australia's capital, a city known for its affordability and vibrant student life. With no mandatory work component, the course focuses entirely on academic development, preparing graduates for senior marketing roles. The indicative total fee of A$101,000 covers tuition only; additional costs like Overseas Student Health Cover (OSHC) and living expenses are separate. This page provides all key details sourced from the official CRICOS register as at April 2026, so you can make an informed decision about your study abroad journey.

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Course Overview

Master of Marketing (CRICOS course code 115929F) is a Masters Degree (Coursework) (AQF Level 9) delivered by Adelaide University over 2 years (104 weeks). The course falls under the field of education '08 - Management and Commerce', specifically '0805 - Sales and Marketing' and '080505 - Marketing'. This level of study equips graduates with advanced theoretical and practical knowledge in marketing, including strategic planning, digital marketing analytics, cross-cultural communication, and ethical marketing practices. Adelaide University is one of 1,556 CRICOS-registered providers in Australia, offering international students the assurance of quality and regulatory compliance. The course is taught entirely in English at the Adelaide City Campus, located in the heart of Adelaide's central business district. As a single qualification (no dual award) with no foundation studies component, this program is ideal for students who already hold a bachelor's degree or equivalent qualifications. Data sourced from the CRICOS register (April 2026) confirms the course's registration status and provider details.

What You'll Study

This Masters Degree (Coursework) in Marketing is structured to develop advanced capabilities in marketing theory and application. At AQF Level 9, students typically engage with subjects such as consumer insights, brand equity management, integrated marketing communications, marketing metrics, and global marketing strategies. The curriculum emphasizes research-informed learning, enabling graduates to critically evaluate marketing problems and implement evidence-based solutions. Field of education 080505 - Marketing covers a broad range of topics including advertising, public relations, market research, and sales management. Students develop skills in data-driven decision making, stakeholder engagement, and ethical marketing leadership. While the specific syllabus is set by Adelaide University, the general outcomes align with industry demands in Australia and internationally. This course does not include a mandatory work component, allowing full focus on academic study. For detailed subject descriptions, refer to the provider's official website.

Duration and Study Mode

The Master of Marketing is delivered over 2 years (104 weeks on the CRICOS register). This duration meets the requirements for a Subclass 500 student visa, which typically allows study periods of 2 years or more. The language of instruction is English, so non-native speakers may need to demonstrate proficiency as part of entry requirements. The course is a single qualification, meaning students graduate with one degree upon completion. There are no foundation studies bundled with this course, and it is not a Vocational Education and Training (VET) program. Full-time study is expected, though part-time options may be available for domestic students; international students must normally maintain a full-time load to comply with visa conditions. The 104-week duration includes scheduled breaks as per the academic calendar. For exact start dates and term structures, contact Adelaide University.

Fees (Indicative — Set by Adelaide University)

The indicative tuition fee for the Master of Marketing is A$101,000 for the entire 2-year program. Non-tuition fees are listed as A$0 on the CRICOS register, meaning there are no mandatory additional charges for materials or services. However, this excludes significant expenses that all international students must budget for: Overseas Student Health Cover (OSHC), which is mandatory for the visa duration (approx. A$500–$700 per year depending on provider), living costs (the Department of Home Affairs recommends at least A$21,041 per year for a single student), and the Student visa (Subclass 500) application charge (currently A$1,600). These estimates vary by city — Adelaide is generally more affordable than Sydney or Melbourne, with weekly rent for a shared apartment around A$200–$300 and groceries about A$80–$150. Always confirm current fees directly with Adelaide University, as fees are set by the institution and subject to change. HeadStart Academy sources fee data from the CRICOS register (April 2026) but does not guarantee amounts.

Entry Requirements (General Guidance)

To apply for the Master of Marketing, you typically need a recognized bachelor's degree (AQF Level 7 or equivalent). Adelaide University may also consider relevant work experience in marketing or a related field. The English language requirement is generally IELTS 6.5–7.0 overall, with no band below 6.0–6.5, depending on the provider. Other accepted tests include TOEFL iBT, PTE Academic, or Cambridge English. If you don't meet the direct entry criteria, pathway options such as a Graduate Certificate or Diploma may be available — check with the university. Note that this course does not include a foundation studies component, so prior academic preparation is essential. All entry requirements are set by Adelaide University; HeadStart Academy provides guidance only and recommends verifying with the institution. As a CRICOS-registered provider, Adelaide University must comply with ESOS Act standards, ensuring fair and transparent admissions.

Work Component

This course does not include a mandatory work component. While studying, you may be eligible to work part-time under your Student visa (Subclass 500) – up to 48 hours per fortnight during term and unlimited hours during scheduled breaks. Some students choose to find internships or casual work independently, but it is not required for completion of the degree. The absence of a work component means the program is entirely academic, which may be preferable for those focused on fast-tracking their studies. For visa work conditions, always refer to the Department of Home Affairs.

Delivery Locations

The Master of Marketing is delivered at Adelaide University's Adelaide City Campus in Adelaide, South Australia. Adelaide is the state capital and home to over 1.3 million people, with a lively cultural scene and affordable cost of living. The city has three public universities and several other CRICOS-registered providers, offering a diverse study environment. The campus is centrally located, with easy access to public transport (buses, trams, and trains) connecting to suburban areas. Students can enjoy Adelaide's renowned food festivals, nearby beaches, and a safe, welcoming atmosphere. Living costs in Adelaide are lower than in Sydney or Melbourne, with average weekly rent for a one-bedroom apartment around A$350–$450. For more on South Australia, visit our /states/sa page.

Student Visa

International students enrolling in this course will need a Student visa (Subclass 500). Key requirements include: a Confirmation of Enrolment (CoE) from Adelaide University, proof of genuine temporary entrant (GTE) status, sufficient financial capacity (tuition, living costs, OSHC, and travel), and Overseas Student Health Cover (OSHC) for the visa duration. Work rights allow 48 hours per fortnight during study periods and unlimited hours during scheduled breaks – useful for gaining local experience. The visa application fee is currently A$1,600 (subject to change). Dependents (Subclass 500 family members) may also apply. Always check the latest conditions on the Department of Home Affairs website. HeadStart Academy is not a migration agent — for personalised advice, consult a MARA-registered agent.

How to Apply

1. Research CRICOS-registered providers – Use HeadStart Academy to filter courses by level (Masters Degree), field (Marketing), and location (Adelaide). Verify that Adelaide University is registered (CRICOS 04249J) and that the Master of Marketing (115929F) meets your goals. 2. Apply directly to your chosen institution – Prepare your academic transcripts, English test scores (IELTS 6.5-7.0 or equivalent), and any required documents. Submit your application through Adelaide University’s online portal before the deadline. You may also need to provide a personal statement or references. 3. Receive your Confirmation of Enrolment (CoE) and apply for your Student visa (Subclass 500) – Once accepted, the university will issue a CoE. Use this to lodge your visa application online via ImmiAccount, ensuring you include OSHC evidence and financial documents. Processing times vary; apply early.

Ready to apply? Start your journey by exploring more about Adelaide University on our provider profile page.

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Source-backed course facts

Master of Marketing is a CRICOS-registered programme at Adelaide University. Use this register extract [CRICOS register, Apr 2026] to cross-check codes, duration and indicative fees before you apply.

CRICOS register extract

Course
Master of Marketing
CRICOS course code
115929F
Provider
Adelaide University (04249J)
Course level
Masters Degree (Coursework)
Field of education
08 - Management and Commerce
Duration
104 weeks
Tuition (indicative)
A$101,000
Estimated total (indicative)
A$101,000
Delivery locations
Adelaide
Work component
No

This page is general information only and not migration advice. Confirm Student visa (Subclass 500) requirements with the Department of Home Affairs.

Important notes for international students

  • Tuition and living-cost figures on this site are indicative only — confirm current fees with the provider before you accept an offer.
  • HeadStart Academy is not a registered migration agent and does not provide immigration advice. For Student visa (Subclass 500) rules, OSHC and financial capacity, verify with the Department of Home Affairs or a registered MARA agent.
  • Only CRICOS-registered providers may enrol overseas students. Always check the CRICOS course and provider codes on your offer and Confirmation of Enrolment (CoE).

Related pages

Frequently Asked Questions

The indicative tuition fee is A$101,000 for the full 2-year program, as recorded on the CRICOS register (April 2026). Non-tuition fees are listed as A$0, but you must also budget for OSHC (approx. A$500–$700 per year), living expenses (at least A$21,041 per year according to Home Affairs), and the visa application charge (A$1,600). Actual fees are set by Adelaide University and may change – always confirm directly.
The course runs for 2 years (104 weeks) on a full-time basis, as specified in the CRICOS register. This duration meets the standard for a Subclass 500 student visa. There is no part-time option for international students. The program includes scheduled breaks typical of Australian academic calendars.
You generally need a recognized bachelor's degree (AQF Level 7 or equivalent) and an English language test score of IELTS 6.5–7.0 overall (or equivalent). Relevant work experience may be considered. This course has no foundation studies pathway. Direct entry requirements are set by Adelaide University – check their website for precise details.
The Master of Marketing is delivered at Adelaide University's Adelaide City Campus in Adelaide, South Australia. Adelaide is a vibrant, affordable city with excellent public transport and a strong student community. The campus is located in the central business district, close to shops, restaurants, and cultural venues.
CRICOS lists estimated total fees of A$101,000 for Master of Marketing (tuition A$101,000). Figures are indicative as at the April 2026 register snapshot — confirm current fees with Adelaide University before applying.
The CRICOS course code is 115929F, offered by Adelaide University (provider code 04249J). Use these codes when checking your offer and CoE.