Bachelor of Digital Marketing and Advertising (CRICOS course code 119518D) is a Bachelor Degree delivered by Deakin University (Deakin) over 3 years. This program sits within the field of Communication and Media Studies and equips students with practical skills in digital marketing strategy, advertising, and data analytics. Deakin University is a government-owned CRICOS-registered provider (CRICOS 00113B), ensuring quality assurance under the ESOS Act. As with all courses listed on HeadStart Academy, this data is sourced directly from the official CRICOS register as at April 2026. Whether you're aiming for a career in social media marketing, SEO, or brand management, this degree offers a pathway to Australia's thriving marketing industry. Indicative tuition is A$129,208, and the course includes a mandatory work component of 240 hours. Read on for full details on fees, entry requirements, and how to apply.
Bachelor of Digital Marketing and Advertising (CRICOS course code 119518D) is a Bachelor Degree (AQF Level 7) delivered by Deakin University (Deakin) over 3 years (156 weeks). The course is offered in English and leads to a single qualification, with no dual or foundation studies included. The field of education is 10 - Creative Arts (1007 - Communication and Media Studies, n.e.c.), reflecting a curriculum that blends creative thinking with data-driven marketing. Deakin University is a government-funded institution with a strong reputation for industry-connected learning. As a CRICOS-registered provider (00113B), it meets Australian Government standards for international education. This course is ideal for students seeking a comprehensive understanding of digital marketing channels, consumer behaviour, and advertising effectiveness in a global context.
The field of Communication and Media Studies covers the theory and practice of how information is created, shared, and consumed. At the Bachelor Degree level, students typically develop critical thinking, research, and analytical skills alongside practical competencies in digital content creation, campaign management, and audience analysis. While specific subjects are determined by Deakin University, graduates of this field are prepared for roles in marketing agencies, corporate communications, media planning, and digital strategy. The curriculum often includes modules on social media marketing, search engine optimisation, paid advertising, branding, and consumer psychology. Practical projects and case studies simulate real-world advertising challenges. For precise syllabus details, visit the Deakin University website.
The course is delivered full-time over 3 years, equivalent to 156 weeks according to the CRICOS register. Language of instruction is English. This is a single qualification (not a dual degree) and does not include foundation studies. Students should plan for a standard academic load of around 4 subjects per trimester, with Deakin offering multiple intake periods (typically March, July, and October). International students must maintain full-time enrolment to comply with student visa conditions.
The indicative tuition fee for the entire course is A$129,208, with non-tuition fees listed as A$0 on the CRICOS register. This brings the estimated total cost to A$129,208. However, these figures do not include Overseas Student Health Cover (OSHC), living expenses, or the visa application charge. Living costs in Melbourne (where the course is delivered) are estimated at A$500–A$800 per week for rent, food, and transport. Always confirm current fees with Deakin University, as fees are subject to change. HeadStart Academy provides indicative data only, sourced from the official CRICOS register.
Typical entry for Bachelor Degree programs in Australia requires completion of Year 12 or equivalent, with specific prerequisite subjects sometimes needed. An English language proficiency of IELTS 6.0–6.5 overall (with no band below 5.5–6.0) is generally required for this level. Deakin University may accept other English tests (e.g., TOEFL, PTE) or evidence of prior study in English. Applicants with lower English scores may be eligible for pathway programs through Deakin College. Always check the official Deakin website for current entry requirements, as they can vary by intake. Foundation studies are not listed for this course, but alternative entry routes may exist.
Yes, this course includes a mandatory work component of 24 weeks, 10 hours per week, totaling approximately 240 hours. This work-integrated learning (WIL) element typically takes the form of an industry placement or internship, allowing you to apply classroom knowledge in a real marketing or advertising environment. WIL is a key feature of Deakin's curriculum, enhancing employability and providing professional networks. Placements are arranged with host organisations in Melbourne's diverse business landscape. The 240 hours must be completed satisfactorily to graduate.
The course is delivered at Deakin University, Melbourne Burwood Campus, located in BURWOOD, VIC. Burwood is a suburban area approximately 15 km east of Melbourne's CBD, well-serviced by public transport (train and tram). Melbourne is Australia's second-largest city with a vibrant student community, hosting over 150 CRICOS-registered providers. Living costs in Melbourne are moderate compared to Sydney, with average weekly rent for a single room around A$350–A$500. The city offers ample part-time work opportunities and cultural attractions. Campus facilities include modern lecture theatres, libraries, and digital labs.
International students enrolling in this course require a Student visa (Subclass 500). Key conditions include: maintaining full-time enrolment in a CRICOS-registered course, meeting the Genuine Temporary Entrant (GTE) criterion, holding Overseas Student Health Cover (OSHC), and demonstrating sufficient financial capacity. Students can work up to 48 hours per fortnight during study periods and unlimited hours during scheduled breaks. Visa holders must not breach work conditions. HeadStart Academy recommends consulting a registered MARA migration agent or the Department of Home Affairs for individual visa advice.
Follow these three steps to apply for Bachelor of Digital Marketing and Advertising at Deakin University:
1. **Research CRICOS-registered providers** – Use HeadStart Academy to filter courses by level, field, and city. Confirm that Deakin University (CRICOS 00113B) is registered to deliver this course.
2. **Apply directly to your chosen institution** – Visit the Deakin University website to check entry requirements, English language tests accepted, and application deadlines. Submit your application online with supporting documents.
3. **Receive your Confirmation of Enrolment (CoE) and apply for your Student visa** – Once accepted, Deakin will issue a CoE. Use this to apply for a Subclass 500 visa through the Department of Home Affairs. Provide evidence of OSHC, financial capacity, and GTE. For visa assistance, consult a MARA-registered agent.
Ready to start your digital marketing career? Explore Bachelor of Digital Marketing and Advertising at Deakin University – contact the university for a personalised application checklist.
Bachelor of Digital Marketing and Advertising is a CRICOS-registered programme at Deakin University (Deakin). Use this register extract [CRICOS register, Apr 2026] to cross-check codes, duration and indicative fees before you apply.
This page is general information only and not migration advice. Confirm Student visa (Subclass 500) requirements with the Department of Home Affairs.