Master of Marketing and Innovation Management (CRICOS course code 083332D) is a Masters Degree (Coursework) delivered by Edith Cowan University over 2 years. This program is designed for international students seeking to deepen their expertise in marketing strategy, brand management, and innovation leadership in a global context. As a CRICOS-registered course (provider code 00279B), it meets Australian Government standards for enrolling overseas students. Perth, Western Australia offers a vibrant study environment with over 50 CRICOS-registered providers and a multicultural student population. At HeadStart Academy, we help you navigate the CRICOS register to find the right course and provider for your study abroad journey.
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This course falls under the field of education 080505 - Marketing, within the broader Management and Commerce area. At the Masters level (AQF Level 9), students typically develop advanced analytical skills in consumer behaviour, digital marketing, market research, and innovation management. The curriculum often covers strategic marketing planning, brand development, product innovation, and data-driven decision-making. Graduates may pursue careers as marketing managers, brand strategists, innovation consultants, or business development executives. While specific subjects are set by Edith Cowan University, this level of study emphasises critical thinking, leadership, and the ability to drive organisational change through marketing and innovation.
The Master of Marketing and Innovation Management is a 2-year full-time program, equivalent to 104 weeks on the CRICOS register. The language of instruction is English, and it is a single qualification (not a dual award). This course does not include foundation studies or a VET component. International students are expected to maintain full-time enrolment to comply with student visa conditions. The program is delivered at two campuses: ECU City Campus in Perth CBD and ECU Joondalup Campus, offering flexibility in location.
Indicative tuition fees are set by Edith Cowan University and sourced from the CRICOS register as at April 2026. The estimated tuition is A$79,300 for the entire program, with non-tuition fees listed as A$0. The estimated total is A$79,300. Please note that Overseas Student Health Cover (OSHC), living expenses (e.g., rent, food, transport), and the student visa application charge are not included. For current fee details, always confirm directly with Edith Cowan University at www.ecu.edu.au. Below is a summary table:
| Fee Component | Amount (A$) | |---------------|-------------| | Tuition | 79,300 | | Non-tuition | 0 | | Estimated total | 79,300 |
Living costs in Perth are approximately A$450–600 per week for rent, groceries, and local transport. Use the cost of living calculator on the Department of Home Affairs website for a personalised estimate.
Admission to this Masters program typically requires a recognised bachelor's degree or equivalent, plus English language proficiency. The indicative English requirement is IELTS 6.5–7.0 overall (or equivalent). Some providers may require a minimum score in each band. Prior study in marketing or business is often recommended but not always mandatory. If you do not meet the academic or English requirements, Edith Cowan University may offer pathway options such as a Graduate Certificate or English language programs. Always check the official entry requirements directly with the university, as they are subject to change.
This course does not include a mandatory work component. However, as an international student on a Subclass 500 visa, you may work up to 48 hours per fortnight during term time and unlimited hours during scheduled course breaks, subject to visa conditions. Practical experience is not formally integrated into the curriculum, but you can seek internships or part-time work independently.
The Master of Marketing and Innovation Management is delivered at two campuses: - ECU City Campus, Perth, WA (Perth CBD) – modern facilities in the heart of Western Australia's capital - ECU Joondalup Campus, Joondalup, WA (northern Perth) – a vibrant suburban campus with extensive student services Perth is a welcoming city with a strong economy and a growing international student community. Both campuses are accessible via public transport. Joondalup is about 30 km north of Perth CBD and served by train and bus. The city campus is well-connected to the Perth rail network. Living costs in Perth are moderate compared to Sydney and Melbourne.
International students enrolled full-time in a CRICOS-registered course like this one are eligible to apply for a Student visa (Subclass 500). Key requirements include: - Confirmation of Enrolment (CoE) from Edith Cowan University - Genuine Temporary Entrant (GTE) requirement – demonstrating genuine intention to study and return home - Overseas Student Health Cover (OSHC) for the duration of your stay - Sufficient financial capacity to cover tuition, living costs, and travel - English proficiency evidence (if required) Work rights: up to 48 hours per fortnight during term, unlimited during scheduled breaks. Visa conditions must be complied with. For detailed guidance, consult a registered migration agent (MARA) or the Department of Home Affairs. HeadStart Academy does not provide migration advice.
Follow these three steps to secure your place: 1. Research CRICOS-registered providers: Use the CRICOS register or HeadStart Academy to filter by course level, field (Marketing), and city (Perth). Verify that Edith Cowan University (CRICOS 00279B) is the right fit. 2. Apply directly to Edith Cowan University: Check specific entry requirements, English test scores (e.g., IELTS), and application deadlines. Submit your academic transcripts, English test results, and any other required documents through the university's online application portal. 3. Receive your Confirmation of Enrolment (CoE) and apply for your Student visa (Subclass 500): Once accepted, ECU will issue a CoE. Use this to lodge your visa application with the Department of Home Affairs, including evidence of OSHC, financial capacity, and GTE statement.
Ready to take the next step? Explore this course on the CRICOS register and apply directly to Edith Cowan University through their website. HeadStart Academy is here to help you compare CRICOS-registered providers and make informed study decisions.
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Master of Marketing and Innovation Management is a CRICOS-registered programme at Edith Cowan University. Use this register extract [CRICOS register, Apr 2026] to cross-check codes, duration and indicative fees before you apply.
This page is general information only and not migration advice. Confirm Student visa (Subclass 500) requirements with the Department of Home Affairs.