Master of Marketing/Master of International Tourism and Hospitality Management (CRICOS course code 096287G) is a Masters Degree (Coursework) delivered by Griffith University over 2 years. This dual qualification combines two complementary fields — marketing and tourism management — equipping graduates with strategic skills for leadership roles in the global tourism and hospitality industry. Griffith University, a government-owned institution registered as CRICOS 00233E, offers this course at three Queensland campuses: South Bank, Nathan, and Gold Coast. As with all CRICOS-registered courses, international students benefit from ESOS Act protections, ensuring quality education and consumer rights. On this page, you will find indicative fees, entry requirements, delivery locations, and student visa guidance to help you plan your application. All data is sourced from the official CRICOS register (April 2026).
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Master of Marketing/Master of International Tourism and Hospitality Management (CRICOS course code 096287G) is a Masters Degree (Coursework) (AQF Level 9) delivered by Griffith University over 2 years. This course is designed for students seeking a comprehensive understanding of marketing principles combined with international tourism and hospitality management. The dual qualification allows you to graduate with two master's degrees in a streamlined timeframe, enhancing your career prospects in Australia and globally. As a CRICOS-registered course, it meets Australian Government standards for international students. Griffith University is one of 1,556 CRICOS-registered providers offering over 26,000 courses, and this program falls under the field of Management and Commerce (08), specifically Sales and Marketing (0805). Students will develop advanced skills in strategic marketing, destination management, and hospitality operations, preparing them for roles such as marketing manager, tourism consultant, or hotel general manager.
This dual degree covers both marketing and international tourism/hospitality management. In the marketing component, you will explore consumer behaviour, brand strategy, digital marketing, and marketing analytics. The tourism and hospitality component focuses on destination marketing, sustainable tourism, event management, and hospitality leadership. At the Masters (Coursework) level, learning is applied and industry-relevant, often including case studies, group projects, and real-world simulations. Graduates will be equipped to design marketing campaigns, manage tourism operations, and lead hospitality teams. While specific syllabus details are set by Griffith University, the course structure typically includes core units in both fields plus electives or a capstone project. This combination reflects the growing demand for professionals who can bridge marketing and tourism in a competitive global market.
The course duration is 2 years (104 weeks) as registered on CRICOS. Instruction is in English. This is a dual qualification, meaning you will receive two separate master's degrees upon completion: a Master of Marketing and a Master of International Tourism and Hospitality Management. This integrated program allows you to complete both degrees in less time than if pursued separately, offering efficiency and a broader skill set. Griffith University typically offers full-time study options, with classes held on campus at the three delivery locations. Check the provider's website for any part-time or online study possibilities, as CRICOS registration is for on-campus delivery.
Fees for this course are indicative and sourced from the CRICOS register as at April 2026. Tuition: A$82,000 for the full program (2 years). Non-tuition fees (e.g., materials, library access) amount to A$1,858, bringing the estimated total to A$83,858. These figures do not include Overseas Student Health Cover (OSHC), living costs, or the visa application charge. OSHC is mandatory for international students and typically costs between A$500 and A$700 per year for single cover. Living costs vary by location: in Queensland, weekly rent averages A$200–A$400, groceries A$80–A$150, and transport A$30–A$50. Always confirm current fees with Griffith University directly at www.griffith.edu.au, as fees are subject to change.
Entry requirements for this Masters Degree (Coursework) typically include a completed bachelor's degree (or equivalent) and English language proficiency. Indicative IELTS requirements range from 6.5 to 7.0 overall (with no band below 6.0). Some applicants may need to demonstrate relevant work experience or a background in marketing or tourism/hospitality. Griffith University may offer pathway options such as a Graduate Certificate or Graduate Diploma for students who do not meet direct entry criteria — consult the provider for details. All applicants must satisfy the Genuine Temporary Entrant (GTE) requirement for their student visa. Since this is not a VET course, no VET national code applies.
This course does not include a mandatory work component. However, as a CRICOS-registered course, it does not require internships or practical placement as part of the curriculum. Students may still seek voluntary or part-time work subject to visa conditions. The Student visa (Subclass 500) allows work of up to 48 hours per fortnight during term and unlimited hours during scheduled breaks. Work experience is not a graduation requirement for this program.
This course is delivered at three Griffith University campuses in Queensland: Brisbane City (South Bank campus), Brisbane South (Nathan campus), and Gold Coast (Southport campus). Each location offers access to vibrant student communities. Brisbane, the state capital, has over 200 CRICOS-registered providers and a large international student population. The Gold Coast is a major tourism hub with a growing education sector. Public transport connects all campuses to city centres, and living costs are generally lower than in Sydney or Melbourne. Students should choose a location based on their lifestyle and study preferences.
International students enrolling in this CRICOS-registered course will need a Student visa (Subclass 500). This visa requires you to be enrolled in a full-time course, hold OSHC, demonstrate genuine temporary entrant (GTE) status, and show sufficient financial capacity to cover tuition, living costs, and travel. Work rights: 48 hours per fortnight during term, unlimited during scheduled breaks. The visa application charge is currently A$710 (subject to change). For detailed guidance, consult the Department of Home Affairs or a registered migration agent (MARA). HeadStart Academy provides general information only — we are not a migration agent.
Follow these three steps to apply for Master of Marketing/Master of International Tourism and Hospitality Management at Griffith University: 1. Research CRICOS-registered providers: Use the CRICOS register or HeadStart Academy to find Griffith University (CRICOS 00233E) and confirm course details. Filter by course level, field, and city. 2. Apply directly to your chosen institution: Visit Griffith University's website (www.griffith.edu.au) to review entry requirements, English test scores (e.g., IELTS, TOEFL), and application deadlines. Submit your application online with supporting documents. 3. Receive your Confirmation of Enrolment (CoE) and apply for your Student visa (Subclass 500): Once accepted, Griffith University will issue a CoE. Use this to lodge a visa application with the Department of Home Affairs, including proof of OSHC, financial capacity, and GTE statement.
Queensland is a popular study destination for international students, with over 1,500 CRICOS-registered providers across the state. It offers a subtropical climate, diverse landscapes, and a relaxed lifestyle. Brisbane and the Gold Coast are home to major universities, vibrant cultural scenes, and strong job markets in tourism and services. Living costs are generally 10-20% lower than in Sydney or Melbourne. Public transport is accessible, and student support services are widely available. For those interested in marketing and tourism, Queensland's thriving industry provides networking and career opportunities. Consider your personal preferences for campus atmosphere, city size, and cost when choosing a study location.
Ready to start your journey? Explore CRICOS-registered courses and providers on HeadStart Academy — your free guide to studying in Australia.
Master of Marketing/Master of International Tourism and Hospitality Management is a CRICOS-registered programme at Griffith University. Use this register extract [CRICOS register, Apr 2026] to cross-check codes, duration and indicative fees before you apply.
This page is general information only and not migration advice. Confirm Student visa (Subclass 500) requirements with the Department of Home Affairs.