Master of Marketing (CRICOS course code 107748M) is a Masters Degree (Coursework) delivered by The University of Adelaide (Adelaide) over 2 years. This AQF Level 9 program equips students with advanced marketing knowledge, strategic thinking, and analytical skills to thrive in global markets. As a CRICOS-registered course (00123M), it meets Australian standards for international student enrolment. Adelaide, the capital of South Australia, hosts over 1,500 CRICOS-registered providers offering more than 26,000 courses nationwide. The University of Adelaide is a Group of Eight university renowned for research and teaching excellence. Whether you aim for senior marketing roles or entrepreneurship, this degree provides a solid foundation. In this guide, we cover fees, entry requirements, delivery locations, and visa steps to help you plan your study journey. All data is sourced from the official CRICOS register (April 2026).
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Master of Marketing (CRICOS 107748M) is a Masters Degree (Coursework) at AQF Level 9, offered by The University of Adelaide (Adelaide). The program spans 2 years (104 weeks) with English as the language of instruction. It is a single qualification with no dual or foundation component. The course belongs to the field of Management and Commerce (0805 Sales and Marketing). Graduates develop expertise in marketing strategy, consumer behaviour, brand management, and digital marketing analytics. This degree prepares students for leadership roles in Australia and internationally, leveraging the university's strong industry connections. The University of Adelaide is a public, government-funded institution with CRICOS provider code 00123M.
This Masters program delves into advanced marketing concepts and practices. Core areas include strategic marketing management, market research, consumer insights, global marketing, and data-driven decision-making. Students learn to design and implement marketing strategies, analyse market trends, and measure campaign effectiveness. The curriculum also covers ethical marketing and legal considerations. While specific subjects are set by the university, typical learning outcomes include the ability to synthesise complex information, communicate persuasively, and lead marketing teams. These skills are directly applicable to roles such as marketing manager, brand consultant, or digital marketing director. The course is designed to meet industry demands for professionals who can navigate both traditional and digital channels.
The Master of Marketing has a duration of 2 years (104 weeks) as registered on the CRICOS register. This full-time, face-to-face program is taught in English. It is a single qualification only — no dual or combined award. There is no work component included, meaning the course is entirely academic without mandatory industry placement. Students are expected to attend classes at the specified campus. The University of Adelaide follows a semester system with intakes typically in February and July. International students must maintain full-time enrolment to comply with visa conditions. For further details on study load and timetable, refer to the provider's official website.
The indicative tuition fee for the Master of Marketing is A$99,800 for the full 2-year program, as recorded in the CRICOS register. Non-tuition fees (e.g., materials, amenities) amount to A$730, bringing the estimated total to A$100,530. These figures are set by The University of Adelaide and are subject to change. Additional costs include Overseas Student Health Cover (OSHC), living expenses (approximately A$1,500–2,000 per month in Adelaide for rent, groceries, and transport), and the student visa application charge. Always verify current fees on the provider's website before applying. The table below summarises the fee breakdown.
Admission to the Master of Marketing typically requires a completed bachelor's degree (or equivalent) with a competitive GPA. English language proficiency is demonstrated through IELTS overall score of 6.5–7.0 (no band less than 6.0 for most providers). Some universities may require a minimum of 7.0 for certain components. Applicants with relevant work experience may be considered. Foundation or pathway programs are not part of this course, but the university offers pre-masters or graduate certificate options for students who need additional preparation. For precise requirements, consult the University of Adelaide's admissions page. Note: Meeting minimum requirements does not guarantee admission.
This course does not include a mandatory work component. Students are not required to complete an internship, placement, or work experience as part of the curriculum. However, all student visa holders are permitted to work up to 48 hours per fortnight during term and unlimited hours during scheduled breaks, subject to visa conditions. Practical skills are developed through case studies, projects, and group work. For hands-on experience, students may seek voluntary internships outside course requirements.
The Master of Marketing is delivered at the University of Adelaide's North Terrace campus, located in the heart of Adelaide's city centre. Adelaide is the capital of South Australia, known for its affordable living and vibrant student community. The city hosts over 60,000 international students across multiple institutions. Public transport options include buses, trams, and trains, with the campus easily accessible from all suburbs. Weekly rent for a city apartment averages A$300–500, while food and transport cost around A$300–400. This location combines a high-quality education with a balanced lifestyle, making it an attractive study destination.
International students need a Student visa (Subclass 500) to study this course. Visa conditions include full-time enrolment, maintaining Overseas Student Health Cover (OSHC), and demonstrating genuine temporary entrant (GTE) status. As of current regulations, student visa holders can work up to 48 hours per fortnight during term and unlimited during scheduled breaks. You must also prove financial capacity for tuition, living costs, and travel. Health cover is mandatory and costs approximately A$500–700 per year for single student cover. HeadStart Academy recommends consulting a registered migration agent (MARA) or the Department of Home Affairs for personalised advice. Visa outcomes depend on individual circumstances.
Apply for the Master of Marketing at The University of Adelaide in three steps: 1. Research CRICOS-registered providers: Use HeadStart Academy to compare courses and providers, filtering by level (Masters Degree), field (Marketing), and location (Adelaide). Ensure the provider holds CRICOS registration. 2. Apply directly to your chosen institution: Check entry requirements, prepare your academic transcripts, English test results (IELTS 6.5–7.0), and other documents. Submit your application through the university's online portal before the deadline. 3. Receive your Confirmation of Enrolment (CoE) and apply for your Student visa (Subclass 500): Once accepted, you'll get a CoE. Use this to lodge a visa application, pay the fee (currently A$650), and arrange OSHC. Monitor your application via ImmiAccount.
Adelaide offers a unique study environment with a lower cost of living compared to Sydney or Melbourne. It boasts a strong cultural scene, festivals, and proximity to beautiful coastlines and wine regions. The city's student population is diverse, with excellent support services for international students. However, job markets may be more limited than in larger capitals. Consider your career goals and personal preferences. The University of Adelaide's reputation and CRICOS registration ensure your degree is recognised globally. Adelaide's public transport network and bike-friendly infrastructure make commuting easy. Overall, it's a safe, welcoming city ideal for focused study.
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Master of Marketing is a CRICOS-registered programme at The University of Adelaide (Adelaide). Use this register extract [CRICOS register, Apr 2026] to cross-check codes, duration and indicative fees before you apply.
This page is general information only and not migration advice. Confirm Student visa (Subclass 500) requirements with the Department of Home Affairs.